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By 1950, the northern region of Paraná State was an affluent settlement zone, due to the prosperous coffee-growing industry and a recent systematic colonization scheme, with its deliberate process of urbanization, which had been responsible for a network of planned new towns. The region was economically and culturally tied to the dominant city of São Paulo, and the changing image of its main towns – Londrina and Maringá – was basically the result of the work of prestigious São-Paulo-based architects and town planners that had been hired by the local elite. Notably, modern architecture and urbanism were imported as a means of achieving modernity: a targeted instrument of civilization, even in a colonization zone where material conditions were relatively unfavourable. In fact, the acts of borrowing, rejection, imitation, adaptation, and transformation can be observed in the movement of ideas. Thus, this paper aims to analyse the two-way relationship established between the most influential Brazilian metropolis and the wealthy provincial hinterland longing to mirror modern features. More precisely, it aims to account for foreign influences and local initiatives as global mechanisms responsible not only for the diffusion of modern planning and architectural practices but also for the construction of a pioneering regional identity. [ABSTRACT FROM PUBLISHER]