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Coastal cities attract a significant flow of travelers who are currently seeking for biosecurity in their visits. This research, carried out during the COVID-19 pandemic, has the following objectives: (i) identify post-pandemic motivational dimensions of demand in a coastal city and (ii) determine post-pandemic motivational dimensions of demand that predict return, recommendation, and provide positive word-of-mouth about the coastal city as loyalty variables. The present study was conducted in Lima, an important tourist destination on the Peruvian Pacific coast. This quantitative study employed a sample of 354 valid questionnaires analyzed using a Factor Analysis and the Stepwise Multiple Regression method. The results show four post-pandemic motivational dimensions in coastal cities: “Novelty and social interaction,“ “Learning and culture,“ “Safety of the destination,“ and ”Safety of services.” Of these, the ”Safety of services” dimension is the most important and most influential predictor of tourist return, followed by the ”Learning and culture” dimension. The results will serve as management guidelines for DMOs and sources of information for companies involved in the marketing and development of post-pandemic tourist products. The study is also a contribution to the academic literature on coastal cities. [ABSTRACT FROM AUTHOR]

MarketResearch.com Academic is a platform that aggregates global market research reports across a wide range of topics. Market research reports from Simba Information are structured as commercial market research reports. For example, some reports are shorter in length and offer executive summaries, while other reports are more data-driven, and still other reports are more standard in-depth market research reports, all of which range across a variety of industries dependent on publishers. [Extracted from the article]

Pricing practices of firms are an important yet the least studied aspect of the price phenomenon in sociology. This paper answers the question: why do firms, even in the same market, tend to use different pricing practices – value-informed, competition-informed, or cost-informed pricing – to set prices? To that end, this study constructs a formal dynamic flocking model to investigate the inter-dynamics between market uncertainties and the viability of the three pricing practices. The model is a substantial revision and extension of Harrison White's static W(y) market model by reformulating the latter into a dynamic one and by explicitly incorporating different market uncertainties into the model as variables. The study shows that each kind of pricing practice is only viable under certain distributions of market uncertainties. The theory is then used to explain the distribution of pricing practices among firms in the Burgundy wine market. Theoretical and methodological innovations and the implications for firms and for sociological research on markets and uncertainties are also discussed. [ABSTRACT FROM AUTHOR]

Despite being a key competency sought by employers, many college students do not exhibit career readiness upon graduation. Reverse mentoring between students (mentors) and company employees (mentees) is an innovative applied learning experience that helps students gain important job knowledge beyond what is taught in a traditional classroom setting. We report on the implementation of a student-employee reverse mentoring experience with a Fortune 500 company in a qualitative marketing research course. Furthermore, we provide seven steps for replicating the experience across a variety of other marketing courses. Finally, we deliver evidence that the reverse mentoring teaching innovation contributes to students' preparedness on four important career readiness competencies: critical thinking, teamwork, professionalism, and communication. [ABSTRACT FROM AUTHOR]

Humanoid robots should play an increasing role in hospitality and tourism services. Anthropomorphic – human like – characteristics seem critical component to consumers accepting robotic service (rService). This conceptual manuscript advances rService research by drawing on services marketing, Human Robot Interaction (HRI) and the Uncanny Valley Theory to explore anthropomorphic characteristics' range, role and impact on rService experiences. The paper proposes eleven robot capabilities that influence anthropomorphism and consequently shape HRI, three Uncanny Valley marketing outcomes, theoretical concepts, and a rich future research agenda. Hospitality and tourism literature and examples highlight the service context's importance when researching, adopting, implementing and marketing rServices. [ABSTRACT FROM AUTHOR]

Studies of service learning suggest that students and instructors believe it benefits students. Nevertheless, the literature is still lacking in methods for assessing the effectiveness of service learning. This research helps fill this gap by developing, validating, and evaluating a service learning survey for a marketing research course (the MR-SL scale). The survey captures four important dimensions for assessing perceived student learning and satisfaction, and assesses student learning more comprehensively than other service learning scales. The results demonstrate that students describe learning about marketing research, developing critical thinking skills, gaining value in working with others, and contributing to the community. [ABSTRACT FROM AUTHOR]

Knowledge of how to effectively monitor social media is an increasingly valued marketing research skill. This study tests an approach for adding social media content to an undergraduate marketing research class team project. The revised project maintains the expected objectives and parameters of a traditional research project, while integrating timely, motivational, and marketable social media tools and skills into the activity. Assessment of this study with five sections of marketing research classes indicates that the project teaches students important competencies related to the use of social media to collect marketing information, while also increasing students' engagement in the marketing research course. [ABSTRACT FROM AUTHOR]

In this work, we propose the Seasonal Dynamic Factor Analysis (SeaDFA), an extension of Nonstationary Dynamic Factor Analysis, through which one can deal with dimensionality reduction in vectors of time series in such a way that both common and specific components are extracted. Furthermore, common factors are able to capture not only regular dynamics (stationary or not) but also seasonal ones, by means of the common factors following a multiplicative seasonal VARIMA( p, d, q) ×× ( P, D, Q) s model. Additionally, a bootstrap procedure that does not need a backward representation of the model is proposed to be able to make inference for all the parameters in the model. A bootstrap scheme developed for forecasting includes uncertainty due to parameter estimation, allowing enhanced coverage of forecasting intervals. A challenging application is provided. The new proposed model and a bootstrap scheme are applied to an innovative subject in electricity markets: the computation of long-term point forecasts and prediction intervals of electricity prices. Several appendices with technical details, an illustrative example, and an additional table are available online as Supplementary Materials. [ABSTRACT FROM AUTHOR]

Transition economy research has emerged during the last two decades as a new lens for the examination of marketing and business phenomena. This study examines major theoretical and practical issues that must be addressed when conducting marketing research in transition economies. The paper is both conceptual in terms of integrating different streams of cultural research for transition economy study, and prescriptive in terms of recommendations for conducting marketing studies. Three inter-related fields of study, individualism/collectivism; value types; and World Values Surveys; serve as frameworks for developing a marketing research agenda in markets in transition. The existence of non-trivial differences between people, and therefore consumers, within transition versus developed economies is also reviewed. The relevance of such research is considered from the perspective of both academic and practitioner applications. [ABSTRACT FROM AUTHOR]

Information about several topics discussed at the meeting of the Academic Business Library Directors (ABLD) is presented. ABLD members are interested in marketing information and are eager to know more about the products of the participating vendors. The meeting featured several vendors including MarketResearch.com, Mintel and Global Insight Inc.

Account turnover for smaller agencies, whether an advertising, marketing research or design agency, is a serious financial drain that absorbs disproportionate CRM and managerial energies. Using a web-based survey developed from in-depth interviews, this empirical study investigates the extent to which smaller graphic design agencies follow the classical decision-making process" when producing a creative product (an advertisement; a new package design, etc.). The global hypothesis is that the greater the degree of adherence to the steps in the management of the ideal relationship management "process" the greater the perceived satisfaction will be with their clients. Results of the analysis partially support the hypothesis and provide valuable directions for future studies. [ABSTRACT FROM AUTHOR]

Although many models of ad processing and response have been developed, most experimental tests of these models have exposed subjects only to advertising stimuli. In the marketplace, however, consumers often receive negative brand information in addition to advertising. In this study, we explored whether traditional models accurately predict ad processing and response when consumers integrate advertising with negative word-of-mouth (WOM) communications about the brand. A test was conducted using four experimental groups: ad only, negative WOM only, advertising then negative WOM, and negative WOM then advertising. Results show that (a) advertising mitigates the detrimental cognitive effects of negative WOM communication (when the ad is processed first) and the detrimental affective and conative effects (when the ad is processed last), (b) integrating ad content with negative WOM communication causes significant changes in the message processing of both, (c) negative WOM communication significantly reduces the perceived credibility of advertising as well as brand attitudes and purchase intentions, and (d) the effect of attitude toward the ad on brand attitude becomes nonsignificant when subjects process both types of information. Implications for marketing research and practice are discussed. [ABSTRACT FROM AUTHOR]

The marketing field has witnessed an information explosion due to the proliferation of personal computers. Marketing practitioners are aggressively integrating technology to aid managerial decision making. To better prepare students for a technology intensive environment, academia has increasingly incorporated computer applications in various content areas of the marketing curriculum. This paper proposes to initiate a dialogue among marketing educators to facilitate the education of students in marketing information systems (MKJS) management. After an examination of current alternatives, a frame work for a MICIS track is discussed. [ABSTRACT FROM AUTHOR]

I hope all of you had a chance to read the I Innovations Issue i edited by Lora Harding and Joe Alexander from Belmont University. The author develops a Marketing Research Service Learning Scale. The authors look at productivity across ranks and research one and research two institutions. [Extracted from the article]