1. What is Netflix imperialism? Interrogating the monopoly aspirations of the 'World's largest television network'.
- Author
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Davis, Stuart
- Subjects
- *
TELEVISION networks , *IMPERIALISM , *CORPORATE presidents , *VERTICAL integration , *TRADE publications , *ENVIRONMENTAL reporting - Abstract
Building on the controversial charge of Netflix imperialism made in 2019 by Canadian Broadcasting Corporation president Catherine Tait, this piece attempts to develop a theoretical and technical framework for understanding whether the American content provider/streaming service is engaging in 'media imperialism' by rapidly and expansively importing its service into other nations--often to the chagrin of governments and other media companies. Reading a variety of textual sources ranging from trade publications to industry press outlets to popular autobiographies, we will argue that the company is engaged in a hybrid form of media imperialism and platform imperialism through a variety of industrial practices: vertical integration built around a proprietary platform, transnational scaling up of production at a rapid pace, and engaging in corporate practices that systematically disregard accountability and legal regulation. The article ends with examining how national governments and inter-imperialist rivalries might complicate Netflix's ambitions. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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