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This paper presents the results of a research project undertaken at the University of Granada, and in collaboration with several European research groups. We aim to investigate the process of interaction and integration between different economic areas in the western Mediterranean during the late Middle Ages. The southeast of the Iberian Peninsula has been analysed as a case study. Genoese merchants were particularly active within this area; they played a key role in connecting diverse trading areas (including Seville, Granada, and Valencia), thanks to their complex trading network. They controlled a wide range of production activities in key places, playing an important role in the transmission of technical know-how, and thereby promoting the reorganization of production activities. This complex process is exemplified by the production of high-quality pottery (regarded as a luxury item). [ABSTRACT FROM AUTHOR]