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This article draws from interviews with music promoters from the northern England to consider their use of social media to develop online communities. It reveals they have developed online spaces offering digital leisure for the making and enjoying of music, but the forming of these music-loving communities is problematic. Promoters are necessarily distracted by what might be called a corporate community of agents, local councils, and so forth. Promoting itself is complicated by the social community of live music fans with its different music genre-based subcommunities. As a result, complex community structures form around “pools,” “webs,” and “hubs” with whom the promoters communicate in both instrumental and communicative ways. Underpinning this social construct, activity in the community is predominantly transactional and instrumental in an approach that differs little from the equivalent offline world and, as a result, offers little as a transformative space for social justice. [ABSTRACT FROM AUTHOR]

Copyright of Leisure/Loisir: Journal of the Canadian Association for Leisure Studies is the property of Routledge and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Leisure/Loisir: Journal of the Canadian Association for Leisure Studies is the property of Routledge and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Leisure/Loisir: Journal of the Canadian Association for Leisure Studies is the property of Routledge and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Football in the UK took a dramatic turn with the establishment of the Premier League in 1992. Since then, like many industries, globalization in the sport has been driven by technological change. This article considers the change taking place and how it reflects within the income streams of football clubs. With broadcasting driving the major growth in revenue, the response of the global football fan feeding this revenue stream is considered. A limited understanding of their specific needs and level of satisfaction is found alongside broadcasting deals of significant value. In the midst of this are communications companies with high-risk strategies and football clubs who seem intent on frittering away their rights money on player salaries. It begs the question - has the broadcasting revenue stream reached a lucrative tipping point or will there be casualties on the bleeding edge of technology? [ABSTRACT FROM AUTHOR]

The effect of the country-of-origin cue on product evaluation by different ethnic groups is considered for the purchase of high- and low-involvement products. A review of the literature in relation to country of origin, product involvement, and ethnicity effects is followed by primary research to untangle some of the purchase-evaluation complexities. It was observed that the impact of ethnicity was more pronounced for the high-involvement product, contradicting the proposals of some other researchers, though it is argued that this experience is well aligned with not only the thinking on national brands but also the ideas behind extrinsic cues and their moderators. Furthermore, the work considers the implications that this work has for marketing communication strategies. [ABSTRACT FROM AUTHOR]

Multiple studies explore the issue of the absence of teachers of color in the profession at large. Few studies, however, address the issue from the angle of the teacher candidate of color. With so many competing professions, why do they ultimately make the decision to join the profession? What are the contexts that influence and support that choice? What are the challenges that make that choice questionable? Here, the authors examine from these and other angles African American teacher candidates' decisions to teach. [ABSTRACT FROM AUTHOR]

This article looks at an international weight loss service company known as Weight Watchers and evaluates the promotional effectiveness of their social event focused business. Secondary research highlights their approach to the marketing mix and the significance of perception within this particular market and the marketing mix per Se. Research of their traditional social event based business is reported in terms of the effect of the promotional tools used by Weight Watchers, influences on consumer decision making, consumer behavior, and internal and external factors which influence marketing decisions. The conclusions drawn are that there are significant issues for Weight Watchers to consider in terms of their future approach to the weight loss market. Firstly, the need for Weight Watchers to differentiate themselves further from their competitors and, secondly, to ensure they have distinct differentiation strategies for their social event and online businesses. [ABSTRACT FROM AUTHOR]