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Drawing on the marketing aspects of customer satisfaction, this paper provides insights into the relationship between students’ and lecturers’ satisfaction in a higher education institution. The study critically adopts the logic of relationship marketing, arguing that students’ satisfaction affects lecturers’ job satisfaction. The relationship between students’ and lecturers’ satisfaction is explored using Balance Theory and Herzberg’s Motivation Theory. The Critical Incident Technique is used for data collection through interviews with student-lecturer dyads. The findings indicate that lecturers’ job satisfaction increases when students’ holistic feedback is explicitly shared with lecturers. Hence, investing in the communication of students’ satisfaction enhances lecturers’ job satisfaction. The current work adds a critical perspective to the relationship between lecturers’ and students’ satisfaction. It highlights a reversal of the accepted logic of relationship marketing, arguing that students’ satisfaction affects lecturers’ satisfaction. The methodological contribution of this work offers a new approach to using critical incident analysis techniques in dyads of students and lecturers. [ABSTRACT FROM AUTHOR]

The rapid development of digital technology and its ease of use has changed the competitive environment for traditional manufacturing. The study focuses on the central issues of the evolution of the digital transformation (DT) process. This paper proposes a theoretical framework of digital transformation in traditional manufacturing based on environment, people, organisation, and technology synergy. We chose a large textile company in China as a case to explore the process of DT practices in the traditional manufacturing industry. The results of the study showed that data accessibility has a positive impact on a strategic responsiveness during organisation’s DT, driven by data, information, knowledge and wisdom synergy. In the process of DT, the availability of information positively impacts the industry and the social well-being of an organisation. DT has a negative impact on individual willingness to share outlier knowledge and employee role perceptions. This study is both a complement to the deconstruction of the mechanism of DT in the manufacturing industry, and a new attempt to tap the laws of digital technology in the knowledge age. [ABSTRACT FROM AUTHOR]

Discusses various aspects of foreign investment in Bangladesh. Investment by foreign firms during the 19th century in transportation, jute and tea planting; Transnational companies; Foreign firms and oil exploration; Bangladesh as one of the forty-nine low-income countries of the world; The Foreign Private Investment (Promotion and Protection) Act, 1980 of Bangladesh.