14 results on '"McMillan, Sally J."'
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2. EVALUATION OF INTERNET ADVERTISING RESEARCH.
3. Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity.
4. Cultural Differences in Online Community Motivations: Exploring Korean Automobile Online Brand Communities (KAOBCs) and American Automobile Online Brand Communities (AAOBCs).
5. A Decade of Change and the Emergence of Digital Media: Analysis of Trade Press Coverage of the Advertising Industry, 2005-2014.
6. SOAP BOX OR BOX OF SOAP.
7. FROM HAVE NOTS TO WATCH DOGS.
8. Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns.
9. Nailing Jell-O to the Wall and Herding Cats: A Content Analysis of Chinese and U.S. Newspaper Coverage of the Internet in China.
10. Health Communication and the Internet: Relations Between Interactive Characteristics of the Medium and Site Creators, Content, and Purpose.
11. Public Relations in Trade and Professional Associations: Location, Model, Structure, Environment, and Values.
12. BOOK REVIEWS.
13. BOOK REVIEWS.
14. The Researchers and the Concept: Moving Beyond a Blind Examination of Interactivity.
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