Search

Innovation is fuel for the sustainability and competitive advantage of an organization. Practitioners have proposed several tools to promote innovation in an organization. The design thinking framework is one approach for problem-solving that can lead to innovations. Some industries have already matured in practicing the design thinking approach, while others are in the nascent stage and still exploring the benefits of creating more innovations. This article puts forwards a systematic literature review followed by a bibliometric analysis on adoption of a design thinking approach for fueling innovation and solving complex problems in different domains. The present study also gives an overview of the penetration of the design thinking approach in various industries and domains. The literature review reveals that design thinking is practiced in almost all industry segments, with more evidence in education and healthcare and an upward trend in user-centered design and complex problem-solving. [ABSTRACT FROM AUTHOR]

The present study attempts to compare and contrast the organic food choice-making process among high and low-income customers based on food quality, service quality and price fairness. Data were collected through structured questionnaires and analyzed using structural equation modeling. The results indicate apparent differences in decision-making strategies of high and low-income customers. Price fairness played an essential role in reducing risk and enhancing trust among low-income customers. Therefore, perceived risk reduction strategies are more suited for low-income consumers. For high-income consumers, trust was crucial. Also, product and service quality was equally vital for both segments. Managers selling organic food to high-income customers should focus on the retailing mix elements to build trust in the retailer. However, for low-income customers, managers should justify the price premium as fair. Also, managers may try to reduce financial risk by mechanisms such as money-back guarantees or liberal return policies for low-income customers. [ABSTRACT FROM AUTHOR]