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AbstractAn attempt has been made to investigate the cracked composite medium with thermally conducting multiple cracks at its interface of the dissimilar orthotropic media subjected to thermal and mechanical loadings. The present article examines the governing equations, the associated differential constraints and boundary conditions those govern the temperature field and stress field. Fourier integral transforms, together with their corresponding inverses, have been employed to convert the singular integral equations into a set of linear equations by using the concept of orthogonality and completeness. The numerical technique, namely the Schmidt method, which employs a polynomial expansion of the unknown functions, is used to solve algebraic equations to determine the desired temperature and stress fields. The semi-analytical findings of the expressions for heat flux intensity factor (HFIF), stress intensity factor (SIF), and crack displacements have been mentioned in the article. Both mode-I and II types of cracks have been studied to investigate the effect of thermal conductivity. Detailed graphical representations effectively illustrate the numerical results and the interrelations between crack lengths, bonded strip width, and the partial conductivity coefficient of the crack surface. As the thermal conductivity coefficient increases, the temperature difference tends to zero. The results reveal that an increase in thermal conductivity decreases the SIFs. [ABSTRACT FROM AUTHOR]

Influencer marketing has steadily grown in the past decade as a strategy utilized by digital marketers for spreading brand messages with the help of social media influencers (SMIs). The main objective of this study is to review the academic literature related to influencer marketing between 2011 and 2019 with the help of both bibliometric analysis and content analysis. This review uses the Bibliometrix R-tool and the BiblioShiny app for data analysis and scientific mapping. This review presents a background of how influencer marketing research has evolved and examines the performance analysis based on sources, authors, documents, countries, and keywords. In addition, different knowledge structures were examined and interpreted to determine the most influential aspects of the literature. The trends observed in this research area from the content analysis and bibliometric analysis in terms of the significant methods, theories, emergent topics, thematic evolution, models, variables, industry focus, platforms used, leading research streams, data sources, and context of studies are the focus of the Discussion section. Finally, based on the findings of this analysis, future research directions are recommended to offer the potential to advance research on influencer marketing and SMIs. [ABSTRACT FROM AUTHOR]