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Comfortable, healthy, and environmentally friendly, sustainable development is more popular now that it meets one additional criteria: affordability. Even before Woodsy the WISE old owl told us to 'give a [...]

This story appeared in the February 2002 issue of Facilities Design & Management as the first in a four-part series (which ran through May). COMMERCIAL PROPERTY NEWS is offering it [...]

GM rebuilds a Detroit landmark to house its consolidated global headquarters. as the automaker continues to shed facilities and people, what does the future hold for its facilities executives? In [...]

Two years ago, GM's Worldwide Facilities Group (WFG), Detroit, relied on the company's legacy system--geared more for automobile production than facilities management--to track its housekeeping labor, materials, services, and other [...]

The world's largest automaker is getting smaller, at least in terms of staff and facilities. General Motors will cut its North American white-collar headcount by about 10 percent annually or [...]

It's easy to get caught up in the details when you look at the ways General Motor's Worldwide Facilities Group (WEG), based in Detroit, has improved not just facilities operations [...]

Gift giving is big business. Industry sources estimate that from $1.8 to $2.4 billion is spent annually on corporate gifts in the United States. While no company wants to appear [...]

1. WHAT KIND OF RESPONSE ARE YOU AFTER? IS THE premium a gift of thanks for a previous purchase or an incentive to call for information? Should the promotion offer [...]

Over the last few years, marketers hoping to make the most of their point-of-purchase (P-O-P) materials talked about retailer partnerhips, local marketing, synergism between displays, promotions and advertising. This year [...]

Two heads are better than one. And two companies working together on a cross promotion can provide a greater value to consumers, stretch budgets, gain increased exposure to new audiences, [...]

'The whole principal of sustainable design is that less is more,' says Peter Levasseur, ALA, a LEED-accredited architect at the Washington office of Ewing Cole Cherry Brott, a full-service architectural [...]

Telemarketing Suppliers Allow Their Clients To Concentrate On More Than Answering Phones To you remember the cartoon showing the employee with the bright idea and the light bulb over his [...]

DROSPECTS IN THE BUSINESS-TO-BUSINESS ARENA ARE difficult to reach even in times of economic growth. They throw out direct mail, screen out phone calls and shut out salespeople. Many promotions [...]

THE KIDS WENT NUTS OVER IT.' ANY CONSUMER PRODUCT manufacturer would like to hear such praise heaped on their licensed promotions. When Ralston Purina tied in with Batman, Rand Brenner [...]

Everything evolves,' states the latest campaign of a leading jeans manufacturer. The promotion marketing industry is no exception. To commemorate the occasion of Potentials In Marketing's 25th anniversary issue, we [...]

Trends and Technology In Point-Of-Purchase In response to the recession, retailer needs and environmental concerns, consumer goods companies turn from glitz to communication. The biggest trend in promotion is the [...]

for prepaid phone & debit card players, flexibility is the name of the game prepaid phone cards THREE QUESTIONS promotion managers have always pondered when using prepaid phone cards are: [...]

INCENTIVE GIFT CERTIFICATES ARE effective motivation tools that allow recipients to determine what moves them. In many ways, however, a program administrator's work is just beginning once it is decided [...]

JADED CORPORATE-GIFT GIVERS and recipients are beginning to see gift certificates in the same way they see FedEx. Sure you can have a package delivered overnight, but the important thing [...]

COMPANIES ARE TAKING a harder look at their ROT from marketing events -- and that includes golf outings, according to Greg Porcino, president of GEM Marketing (www.golfeventmanagement.com), a full-service promotion [...]

When consumers walk into a store with the intention o buying one product but come out with another, it's hard to say just what influenced their decisions. Was it the [...]

A Recent Study Shows The Promise Of Retailer/Manufacturer Cooperation Is Still Unrealized In layman's terms, category management is basically the manufacturer and retailer working together to grow category sales and [...]

There's a lot of smoke, but no fire.' That's how Robert Cottrell, co-founder of Clayton/Curtis/Cottrell (C/C/C) describes the current state of database marketing and promotion for the packaged goods industry. [...]

Point-Of-Purchase Displays That Are Unique And Easy To Use End Up In Aisle, Says General Food's Kmetz DAVID KMETZ RECALLS A YOGI BERRA QUOTE TO ILLUSTRATE how consumer goods manufacturers [...]

The kids went nuts over it.' ANY consumer product manufacturer would like to hear such praise heaped on their licensed promotions. When Ralston Purina tied in with Batman, Rand Brenner [...]

There's a growing trend among marketing agencies to seek out expertise from other noncompetitive marketing agencies in order to develop and execute a specific program for a client. So says [...]

Auto Equipment Manufacturer Aeroquip Used A Sweepstakes To Pull Sales Through Its Distribution Channel Aeroquip Performance Hose & Fittings. a Maumee, OH-based manufacturer for the automotive racing industry, needs a [...]

Dun & Bradstreet markets lists and other on-line services via an interactive simulation disk to provide potential clients with a demonstration. The FCC has allocated radio spectrum space for Interactive [...]

Prospects in the business-to-business arena are difficult to reach even in times of economic growth. They throw out direct mail, screen out phone calls and shut out salespeople. Many promotions [...]

When marketing a 'revolutionary' product, you want to be sure to cover all promotion bases. Spalding Sports Worldwide, Chicopee, MA recently introduced just such a product, the AirFlex glove. Working [...]

Computer Adventure Game Launches New Technology To Business Market Marketing technological products to high-tech business prospects presents a singular challenge to the promotion marketer: try to promote the technology without [...]

THE BOTTOM LINE when using incentive gift certificates is, well, the bottom line. Whether they are given during the holidays, at tradeshows, in ongoing programs or at one-time events, incentive [...]

'YOU DON'T GET A SECOND CHANCE to make a first impression.' Companies using golf to win over clients would do well to remember this old saying, says Bill Storer, president [...]