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In the era of the information society and the economy of knowledge we are facing a substantial change of relations with the physical world. This way of thinking is due to the impact that digital tools have had in every field of knowledge and in large part of the aspects that characterize the daily lives of people. In this framework the contemporary city itself represents a field of experiment in which this kind of tools are playing a fundamental role in the development of future systems and scheme of development process. The application of digital parametric drawing tools in the urban design requires to change completely the way of thinking the project process, in that sense this affects the way of conceive the urban and architectural design process, in a positive way through the enrichment of new possibilities of forms and more efficient and sustainable architectures. This is possible through an appropriate reflection on the influence of the drawing tools on the architectural and urban design. The proposed paper want to focus on the role that new tools, that permit to include different kind of data and parameters in the definition of the project idea, have had in the development of the architectural and urban design project, especially in the setting up of a new language and syntactic models. The use of digital parametric design tool differently from the traditional design tool implies a more strict connection between ideation and design process.