This study explores and links cultural and cognitive motivations of conceptual metaphors for the emotions of ANGER, LOVE, and HATE in Indonesian. The inexhaustive data retrieved for this study exhibits cultural saliency shaped by the Indonesian worldview and beliefs. The conceptual metaphor theory (Lakoff & Johnson 1980) in combination with Heider’s (1991) cognitive flow of emotion framework and Schmitt’s (2005) qualitative method are employed for analysis. It is found that there are emotion-specific conceptualizations for the aforementioned emotions, namely, ANGER IS FOOD, ANGER IS A SONG, LOVE IS A YARN, and HATE IS A DISEASE. The first two are culturally motivated, whereas the latter is more cognitively conceptualized. The three emotions share the same master metaphors. Stomach and uterus as the seat of some emotions are also discussed.