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This research aims to compare the benefits of business made from sap raw, including palm sugar business and “cap tikus” business in Raanan Lama Village, Motoling District. This research was carried out from October 2021 to December 2021 in Raanan Lama Village, Motoling District. The data used in this study are primary data and secondary data. Primary data were obtained from direct interviews with farmers and secondary data from the local government in Raanan Lama Village. The number of samples in this study were 14 people, 7 people for the “cap tikus” business and 7 people for the palm sugar business. This study was analyzed descriptively using the profit method. The results showed that the profit of the rat stamp business was higher than the profit of the palm sugar business. Because the working time of the mouse stamp business is faster than the palm sugar business and the production cost of the mouse stamp business is smaller.

This study aims to determine the effect of marketing strategy on purchasing decisions on Share Tea products in Mantos 3 City Manado. This research is carried out for 3 months from February 2018 until April 2018. Data is done by using primary data and secondary data. Primary data was obtained by interview based on list of questionneire. Sampling method is Accidental Sampling. The total number of samples taken in this research is 60 people. The sampling process is conducted for 3 days conducted on Tuesdays, Wednesdays and Saturday by taking 20 sample per day. The results showed that product measured by number of varieties, quality and brand influence the buying decision. Place measured based on the location of the strategic place and the arrangement of interior decoration also affect the purchasy decision. The promotion measured based on the promotion given to the consumer influences the buying decision. While, the variable price measured by price, price of purchasing power, and price of quality product do not influence the repurchase decision.*lrr*.

The purpose of this study was to compare the income of Mareris corn farmers before and after receiving the PUAP program in Kawangkoan Village, Subdistrict Kalawat, North Minahasa Regency. The benefit of this research is as a reference material to increase the income of farmer’s corn.This research takes 3 (three) months starting from June 2016 in Kawangkoan Village, Kalawat Subdistrict. Method of data retrieval used in this research is primary data and secondary data. The primary data were obtained from interviews of farmers belonging to Marerist group. Secondary data is supporting data obtained from agricultural extension officer. Sampling is done by using the quota of 15 peasants. The results showed that at a confidence level α = 5%, tcount = 7.628 > ttable = 2.145 so H0 was rejected and H1 accepted. Thus there are differences in income of corn farmers before and after receiving PUAP the program.

This study aims to find out the marketing channels of strawberries ranging from farmers in the Village Rurukan and Rurukan one to the supermarket. The research was conducted in Kelurahan Rurukan and Rurukan Satu East Tomohon Subdistrict Tomohon City for three months from May 2016 until July 2016. The data obtained are primary and secondary data. Primary data is data sourced from direct interviews with related parties, among others strawberry farmers who became the subject of research. Secondary data is data obtained by the researcher who sourced from documents from related agencies, such as: Rurukan urban village office and Rurukan Satu East Tomohon subdistrict Tomohon City, internet and library sources or literature book data is analyzed by using marketing margin, farmer's share and profit margin. Based on the results of marketing channel research as much as two channels of marketing channel I ranging from farmers to final consumers, marketing channels II farmers to the Supermarket divided into two places namely Cool Tomohon and Freshmart Bahu. The result of marketing Margin of strawberry fruit on channel I is Rp. 0 (0%). For marketing margin value II is Rp. 6500 (30, 23%) (Cool) and Rp. 13,000 (46, 42%) (Freshmart). This shows that the largest margin of marketing value occurs in the marketing channel II in the supermarket Freshmart. The largest profit margin in the strawberry fruit sequence that occurs in marketing channel I between farmers to consumers with profit margin of Rp. 13,250 (98.14%).*jnkd*

This study aims to determine the influence of brand image on consumer loyalty Share Tea drink in the city of Manado. In its development, bubble tea drinks into today's drinks with a variety of flavor variants that can attract consumers in all ages. Reach back the market that has declined, and to maintain the market it has gained is a challenge that Share Tea companies must face in creating consumer loyalty. This study uses data obtained from questionnaires, observations and direct interviews with the manager of Tea Share in Manado City. The analysis technique used is multiple regressions. From this research can be concluded that Components of brand image consisting of coorporate image, user image, and product image has a influence on Consumer Loyalty. The components of the brand image together have a positive influence on consumer loyalty. The coorporate image and user image individually does not significantly affect consumer loyalty, while product image individually has a significant effect on consumer loyalty.

This study aims to describe the perception of consumers towards the implementation of the principle of 5C in loans of business credit (KUR) by Bank Rakyat Indonesia Tombatu Unit. Customer perception is the process of customers in selecting; managing and interpreting information received and furthermore will response to that information. 5C Principle are Character, Capacity, Capital, Condition, and Collateral. This study was conducted from March to June 2016. The implementation of research at PT. Bank Rakyat Indonesia (Persero) Tbk Tombatu Unit Southeast Minahasa Regency. The data used is primary data that interviewing the relevant customer and other customers using questionnaires, and secondary data obtained by dochmenting the data written by the BRI Tombatu Unit. The sampling method was convenience sampling method, where researchers have the freedom to choose any consumer who met as a sample. The number of respondents in this study was 75 respondents, namely the debtor / BRI customers Tombatu Unit. Analysis of the data used is descriptive analysis and Likert scale to describe the perception of consumers towards the implementation of the principle of 5C in lending business credit (KUR) by Bank Rakyat Indonesia. The research results showed that the perception of consumers towards the implementation of the principle of 5C is good with a good interpretation that is 77.68% and that means customers lonsider application of the 5C principle to all customers is good, because then the loan funds can be returned, and on one side of the BRI as lender / credit will be able to advance its business and other side, BRI customers can apply for a loan back to a time in the future.