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The Romanian cards market relaunched after the crisis period, because the credit diminished or even stoped during 2008-2013, so the banks had to rely on the fees granted by issued cards or by banking payments operations. So, the total issued banking cards increased a lot during the last years and the electronic banking services developed. [ABSTRACT FROM AUTHOR]

This paper aims to presents some considerations regarding some specific monetary regimes adopted in the Central and eastern European countries and the developments of the inflation rate in the frame of these monetary regimes (namely the inflation targeting regime and the Monetary Council regime). The analysis covers both the EU accession moments in 2004 and 2007 and the crisis period started in 2008. [ABSTRACT FROM AUTHOR]

This paper presents the main developments of the eurozone during the crisis period and the measures adopted by ECB in this context. The paper specially aims the countries that were the most affected by the crisis, namely: Greece, Cyprus, Ireland, Portugal, Spain and Italy. The public debt of those countries increased greatly and they faced many pressures on the international financial markets. [ABSTRACT FROM AUTHOR]

Nowadays, the Web became more than a space for product presentation, but also a capitalization market (e-commerce) and an efficient way to know the customer preferences and to meet their requirements. Large companies have the financial potential to use various marketing strategies and, in particular, digital-marketing. Instead, small businesses are looking for lower cost or no cost methods (also called guerrilla marketing). A small company can compete with a large company by approaching a particular range of products that excel in quality, and also by inventiveness in the marketing strategy. During 2010-2015 the potential of Information Technology and Communications (IT&C) sector was proved for the companies which aimed towards modernization of technologies and introduced new strategies in order to commercialize new products. An important challenge for companies was to be aware of the changes in customer behaviour, using social networks software. Finally, research centers have set up new IT&C services and improved marketing and communications following the crisis. More and more companies invest in analytic tools to monitor their marketing strategies and Big Data becomes extremely useful for this purpose, using information like customer demographics and spending habits, oscillation between simplicity, comfort and glamour. There are various tools that can transform in a very short time, massive amounts of data into real business value in a very short time, helping companies and retailers to understand, at any point in the product lifecycle, which trends are gaining and which are losing ground. These insights give them the possibility to reduce the risk of not selling their products by making adjustments to the design, production or promotional strategies, before putting the goods on the market. In this paper we aim to present the advantages of exploring customer requirements from social media for marketing strategy of an enterprise, by using SNA software Gephi and NodeXL and making a comparison of their features. [ABSTRACT FROM AUTHOR]