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1. Battling the Demons of Complexity: Design Thinking in a Business Context

Author

Matt Mayfield, Joe Shields, Sally Wong, Catherine Pansard, Rebecca Serr, and Miguel Martinez

Subjects
Engineering, Business context, Management science, business.industry, Joins, Design thinking, business, Design methods
Abstract

A packaged-goods company joins forces with the ITT Institute of Design to explore how design methods can be used to help the operations side of its business.

Published
2012
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