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In comparison with urbanites, rural residents live in environments that are less heavily modified by human activity. They also depend more directly on the extraction or use of natural resources and are more likely to suffer the kinds of economic weaknesses that could lead them to favor economic development even at the expense of environmental protection. Yet while some studies have found rural residents to express lower levels of environmental concern than do urbanites, other studies have found that low levels of rural environmental concern may actually reflect lower concerns among farmers in particular. These varied results may be affected by methodologies, including the degree of focus on local environmental concern and the need to separate living in polluted areas from working for polluting industries. Drawing on rural areas with significant employment both in agriculture and in mining, this paper presents data on more specific local concerns about the environment and technological development. The findings show persons in agriculture express higher levels of concern than do other rural persons in the same communities. The results suggest that widespread support for environmental protection may make it difficult to isolate groups having low levels of environmental concern unless greater attention is devoted to the specific environmental issues having the greatest local salience. [ABSTRACT FROM AUTHOR]