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Fostering human–wildlife coexistence necessitates a thorough and nuanced grasp of local attitudes toward wildlife. Attitudes can vary substantially based on the sociodemographic backgrounds of individuals within a society. This study examines Tibetan attitudes toward large carnivores, emphasizing the importance of contextualization in discerning the effects of sociodemographic factors on attitudes. We began by analyzing existing research on Tibetan attitudes toward wildlife in China, identifying previously studied sociodemographic variables. We then executed an online survey to evaluate the affective, behavioral, cognitive, and overall attitudes of ethnic Tibetans in China toward snow leopards (Panthera uncia), gray wolves (Canis lupus), and brown bears (Ursus arctos). Our findings show that while factors such as gender, age, religious identity, and level of education shape these attitudes, their influence differs depending on the specific attitude component and the target animal under examination. Therefore, making broad generalizations about sociodemographic differences in attitudes can be misleading. It is imperative for attitude research to clearly define the attitude component (what type of attitude), object (attitude toward what), and circumstance (attitude in which situation) being studied. Conducting ethnographic fieldwork in collaboration with local cultural experts can deepen our understanding of local perspectives and the ways sociodemographic factors influence attitudes. Such insights are pivotal for developing conservation strategies attuned to local sociocultural contexts. [ABSTRACT FROM AUTHOR]

Understanding local encounters with large carnivores is important for promoting sustainable coexistence. The use of smartphones and social media in geographically remote areas offers a novel avenue to study human–wildlife encounters from a local perspective. We conducted a content analysis of mobile videos on social media (n = 207) to characterize human encounters with snow leopards, gray wolves, and brown bears on the Tibetan Plateau in China. We also used ethnographic interviews to understand the backgrounds and motivations of videographers. Results show large carnivore encounters are not necessarily conflictual. Over half of encounters are neutral without observable interference between people and predators. The likelihood of a "negative encounter" is significantly associated with the target species, the distance between the videographer and the animal, the level of human influence in the surroundings, and the presence of other animals (i.e., dogs and livestock). Local Tibetan herders document unusual encounters with carnivores using videos for various reasons, but what is deemed unusual is context‐dependent and fluid. Our study demonstrates that social media videos can provide valuable insights into the diversity and complexity of human–wildlife interactions. We encourage conservationists to develop visual participatory programs to better engage local people in conservation knowledge production. [ABSTRACT FROM AUTHOR]