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Summary Flavor is a crucial aspect of the eating experience, reflecting evolving consumer preferences for fruits with enhanced quality. Modern fruit breeding programs prioritize improving quality traits aligned with consumer tastes. However, defining fruit‐quality attributes that significantly impact consumer preference is a current challenge faced by the industry and breeders. This study proposes a data‐driven approach to statistically model the relationship between fruit‐quality parameters and consumers' overall liking. Our primary hypothesis suggests that the interplay between fruit‐quality attributes and consumer preferences may reach a critical value, serving as new empirical benchmarks for fruit quality. Using extensive historical datasets accounting for sensory, biochemical, and genomic information described in blueberry, we first demonstrated that multivariate adaptive regression splines (MARS) could be used to identify specific values of fruit‐quality traits that significantly affect consumer perception by using nonlinear spline regressions on estimating threshold points. We harnessed genomic information and carried out genomic selection (GS) for five fruit‐quality traits evaluated on the original scale and after classified via the MARS approach. This study provides a pioneering consumer‐centric and data‐driven approach to defining fruit‐quality standards and supporting molecular breeding that has broad applications to breeding programs from any species. [ABSTRACT FROM AUTHOR]

The article discusses the impact of artificial intelligence (AI) on sociolinguistic research, highlighting how AI tools can aid in analyzing language variation, dialects, and accents, as well as streamlining data collection processes. It emphasizes the importance of addressing biases in AI models, especially in sensitive sociolinguistic areas like race and gender. The text also explores the challenges of invisible mediation, algorithmic identity, and finding disappearing multilingualism in an increasingly technologized reality. The author calls for reflection on these issues and their implications for sociolinguistic research. [Extracted from the article]

The demand for chicken meat has surged globally due to its status as a primary protein source in human diets. However, ensuring high‐quality meat products has become an increasingly important subject to consumers. In this study, 21 articles from PubMed and Web of Science databases published between 2005 and 2023 were examined to assess the influence of probiotic supplementation on broiler meat quality. The meta‐analysis revealed significant findings across various meat quality parameters. Specifically, probiotics were found to significantly affect meat colour parameters, including redness, yellowness, and lightness, in both breast and thigh meat samples. Moreover, significant differences were observed in parameters such as water‐holding capacity (p < 0.001), cook loss (p = 0.047), and shear force (p = 0.025) between control and probiotic groups. However, it's essential to note the considerable heterogeneity among the studies, emphasising the need for a cautious interpretation of the results. Despite this variability, the study underscores the potential of probiotics to positively influence broiler meat quality, highlighting avenues for further research and standardisation in poultry production practices. These findings also contribute to a better understanding of probiotics' role in improving meat quality and meeting consumer preferences for nutritious and high‐quality poultry products. [ABSTRACT FROM AUTHOR]

Regular consumption of functional dairy products offers numerous health benefits, such as anti‐inflammatory and antioxidant effects. This study assessed Brazilian consumers' knowledge and barriers to their consumption using the free comment (FC) method and textual analysis. FC identified 462 descriptors from 332 volunteers, including 'cheese', 'dairy', 'health', 'probiotic', 'nutrients' and 'benefits'. Textual analysis organised the data, revealing consumers' knowledge and preferences. The analysis highlighted the need for strategies to address barriers to functional dairy product consumption, focusing on sensory preferences and promoting these products among consumers who currently resist them. [ABSTRACT FROM AUTHOR]

Social Impact Statement: Cassava is a vital food source for millions worldwide, crucial for food security and economic stability. This study analyzed cell wall polysaccharides in cassava roots to understand their impact on cooking properties. We found these polysaccharides influence the textural attributes of cassava roots, essential for both cooking and consumption. The research highlights the need to further identify and analyze cassava cell wall components. By improving our understanding of these components, we can improve food security, affordability, and resilience in diverse regions, ultimately contributing to global food security and better aligning with consumer preferences. Summary: The textural attributes of cassava roots significantly influence preferences in cooking and consumption as a food source, yet the specific components dictating these properties remain unclear. We aimed to identify the factors shaping the cooking properties of cassava roots.We conducted a compositional analysis of 22 traits in a diverse F1 biparental population derived from soft‐ and hard‐boiling progenitors. The traits encompassed cooking qualities, starch properties, and cell wall composition.Specific cell wall components including cellulose, xylan, un‐esterified, and methyl‐esterified homogalacturonan (HG) demonstrated a correlation with cooking quality attributes: sensory assessments related to texture (SAT) and water absorption during boiling (WAB). Correlation and regression analyses revealed that these wall components collectively contribute to 20% of SAT variability and 14% of WAB variability. SAT appeared to be influenced by methyl‐esterified and un‐esterified HGs, xylan, and cellulose, impacting the tensile strength of the cell wall. Conversely, WAB appeared to be associated with methyl‐esterified HG, potentially altering water absorption properties. Although genome‐wide association studies (GWAS) were unable to identify significant SNPs for SAT and WAB, notable associations emerged for cellulose, xylan, and un‐esterified‐ and methyl‐esterified HG. Candidate genes associated with these SNPs point towards diverse cell wall‐related proteins, transcription factors, sugar metabolism‐related genes, and glycosyl hydrolases.This study provides insights into the relationship between cassava root compositions and cooking characteristics and the role of wall components in determining the cooking quality of edible cassava. This information represents a substantial contribution towards the development of protocols for selecting varieties with texture preferences. [ABSTRACT FROM AUTHOR]

Summary: The aim of this study was to characterise gluten‐free breads formulated with alternative flours through technological and sensory (ultra flash profiling, hedonic tests) properties, and to correlate both methodologies for holistically understanding how these variables affect the consumer preference and product quality. Gluten‐free breads formulated by replacing 20% with brown rice, lupine, millet, quinoa, sorghum, teff, buckwheat, rice bran and carob flours were evaluated. The dough hydration and fermentation times were optimised. The formulations presented differences in centesimal composition, specific volume, texture and colour. Significant correlations were established between fermentation time, specific volume, centesimal composition, texture (hardness, gumminess), alveolar structure (porosity, uniformity, cell density), colour (L*), sensory descriptors and overall acceptability. The ultra flash profiling test confirmed different sensory profiles, showing that some descriptors have a high impact in overall acceptability. Multiple factor analysis contributed to understand the interrelationships between technological and sensory properties, identifying the relevant technological parameters that affect the consumer preferences and the final product quality. [ABSTRACT FROM AUTHOR]

Summary: The quest for sustainable alternatives to traditional meat products has led to increased interest in plant‐based meat analogues. Microalgae, with their high protein content and eco‐friendly cultivation methods, present a promising option for the development of such analogues. However, integrating microalgae into meat analogues poses challenges related to achieving desired texture, flavour, and colour. This review explores the potential of modified starch (MS) as a solution to enhance the quality of microalgae‐based meat analogues produced via 3D printing. Key findings from the manuscript indicate that MSs can improve the viscosity, elasticity, and printability of microalgae‐based edible inks. Furthermore, they play a crucial role in reducing off‐flavours and off‐colours in the final product. By optimising the type and concentration of MSs used, microalgae‐based meat analogues can be tailored to meet consumer preferences while addressing environmental concerns. Overall, the utilisation of MSs represents a practical approach to overcoming manufacturing challenges associated with microalgal‐based meat analogues, paving the way for the development of sustainable and nutritious plant‐based meat products through innovative and ecologically friendly food technologies. [ABSTRACT FROM AUTHOR]

Aim: Many fish species can harbour a wide range of pathogenic agents in their tissues. Of many pathogens, the parasitic nematode of genus Contracaecum, which resides in the tissues of fish species, can results in fish‐borne infections in humans. This study was planned to assess consumers' awareness of fish‐borne zoonoses in the fishing sites of Lake Chamo, Arba Minch, Ethiopia. The study was also aimed at demonstrating the zoonotic nematode, Contracaecum parasites in the Oreochromis niloticus and Lates niloticus fishes collected from Lake Chamo, Arba Minch, Ethiopia. Methods and Results: Assessment of awareness about fish‐borne zoonoses was conducted in randomly selected participants (n = 162) using face‐to‐face interviews via a structured and semi‐structured questionnaire. Besides, 70 fishes (O. niloticus = 35 and L. niloticus = 35) were examined for the presence of larva of Contracaecum and other anisakid genera through standard dissection, pepsin‐hydrochloric acid digestion and microscopic observation. Consumers have inadequate awareness about fish‐borne zoonoses based on the answers they provided to the questions. The majority of respondents (82%) consume raw fish in the area. Of these, a significantly higher proportion were male (p < 0.001), completed their elementary or high school (p = 0.004), Orthodox Christian (p = 0.044), fishermen (p < 0.001) and participants without previous information about fish‐borne zoonoses (p < 0.001). Overall, of examined fishes (n = 70), n = 15 (21.4%, 95% CI, 12.8–33.2) were infected with Contracaecum larva. A significant (p = 0.028) higher infection prevalence was noted in L. niloticus (34.3%, 95% CI, 19.7–52.3) compared to O. niloticus (8.6%, 95% CI, 2.2–24.2). A unit gram addition in the total weight of fish would significantly raise the risk of Contracaecum infection by 1% (p < 0.001). Conclusions: The presence of Contracaecum, a zoonotic nematode in the fishes, which are often preferred by consumers for raw dishes, designates a high risk of possible fish‐borne infections in the area. Thus, providing education and training for fishermen, visitors of the area, and local people who visit the area for fish consumption, it is inevitably important to minimize the risk. Furthermore, health workers should suspect fish‐borne infections, such as anisakidosis in patients who have a history of raw fish consumption in Arba Minch, Ethiopia. [ABSTRACT FROM AUTHOR]

Although prior research suggests that a bonus pack is perceived as a pure gain and is thus preferred by consumers over a price discount which is perceived as a reduction in loss, the empirical evidence in the literature is mixed about whether consumers prefer price discounts or bonus packs. This research investigates how consumers' regulatory orientation influences their preferences for these two promotional tactics. The authors proposes that prevention‐oriented consumers prefer a price discount over a bonus pack, but promotion‐oriented consumers prefer a bonus pack over a price discount. This effect is due to the regulatory fit between the promotional tactic and consumers' regulatory orientation. A price discount aligns with a prevention orientation to minimize losses, while a bonus pack aligns with a promotion orientation to maximize gains. Furthermore, the authors propose that this regulatory fit effect on preferences is sequentially mediated by the experience of feeling right and perceived value of the promotional tactics. Four studies using different products and different operationalizations of regulatory orientation in both field and online settings provide converging and robust evidence for the proposed effect and underlying mechanism. Finally, the authors show that the proposed effect is attenuated when consumers' level of involvement increases. [ABSTRACT FROM AUTHOR]

The current research examines how cultural factors shape consumer preferences for anthropomorphic AI services. The authors investigate the impact of cultural tightness‐looseness, a measure of the strictness of social norms and the tolerance for nonconformity, on the acceptance of anthropomorphic AI services. Through analysis of more than 12,000 product reviews and four experiments, the findings indicate that cultural tightness reduces consumer preference for AI services with anthropomorphic characteristics. The results pinpoint social interaction anxiety as a mediator, whereby increased anxiety due to high cultural tightness subsequently lowers the preference for anthropomorphic AI services. Perceived human identity threat as an alternative explanation for this effect is ruled out. The results further show that the effect of cultural tightness is context‐dependent, affecting preferences in public settings but not private ones. This research bridges a critical gap in knowledge about consumer preferences for AI services, highlighting the significant impact of cultural factors. These findings are crucial for designing products, crafting marketing strategies, and shaping policies in a world increasingly influenced by AI. [ABSTRACT FROM AUTHOR]

Since 1982, the decoy effect has been one of consumer behavior literature's most discussed and documented phenomena. It has several managerial implications in gaining strategic advantages, such as product management and profit maximization. Numerous attempts have been made to explain the decoy effect. However, there is no clear consensus in the literature regarding the underlying mechanism of the decoy effect. This paper presents a systematic literature review to integrate the four decades of decoy effect research. We analyze the contribution of literature, establish linkages between them, and provide a holistic view of understanding the decoy effect that is beneficial for academicians and practitioners. We discuss and differentiate four types of decoy alternatives that produce three types of decoy effects: attraction effect, compromise effect, and phantom decoy effect. We provide a comprehensive list of moderating factors of the decoy effect. Further, we critically review and integrate various explanatory models to better understand the underlying mechanism of the decoy effect. Finally, we discuss several promising avenues for future research. [ABSTRACT FROM AUTHOR]

We consider a supplier selling substituted products to an e‐retailer through wholesale selling mode or mixed use of wholesale and agency selling mode (hybrid contracts). This paper explains the curious failure of the agency model and investigates the contract selection problem. We build the stylized models that consider consumer formats preferences and distribution sequence. We find that an excessively high agency fee can lead to failure but this is on the condition of substituted products simultaneously distributed. However, we find no failure phenomenon in sequential distribution scenarios. Because it is optimal to mark down the price of the delayed product that prevents inefficiency with a lower price in the agency model than in the wholesale model. Furthermore, in the e‐books industry, when consumers prefer digital (traditional) formats, the equilibrium strategy is that the e‐retailer claims a low agency fee, and the supplier chooses simultaneous (sequential) distribution through hybrid contracts. Besides, the equilibrium is robust. [ABSTRACT FROM AUTHOR]

This article considers a quantity‐setting duopoly (Cournot rivalry) in which firms adopt an abatement technology as a device to improve the quality of products. Consumer preferences capture vertical product differentiation (quality) towards "green" products. This introduces a trade‐off on the production side, as firms that do not abate, in turn, do not sustain any abatement cost but the demand for their product is low. On the contrary, firms that choose to abate incur abatement costs, but the demand for their product is high. The article aims to study and understand whether this kind of preference may lead firms to strategically invest in green technology and introduces a new, private‐based (that contrasts the well‐known public‐based) mechanism through which pollution abatement can emerge as a sub‐game perfect Nash equilibrium (SPNE) of a non‐cooperative abatement decision game with product quality and complete information. The model is developed in a parsimonious way to pinpoint the main determinants of the endogenous market outcomes ranging from an anti‐prisoner's dilemma in which self‐interest and mutual benefit of non‐abatement do not conflict to an anti‐prisoner's dilemma in which self‐interest and mutual benefit of abatement do not conflict, passing through to an anti‐coordination scenario. Additionally, the welfare analysis reveals the existence of a win‐win solution from a societal perspective. The article shows that the results obtained in the Cournot setting also hold considering a Bertrand duopoly. [ABSTRACT FROM AUTHOR]

BACKGROUND RESULTS CONCLUSION Consumers' preferences for lamb meat vary greatly depending on the specific cut. Variations in the chemical composition across different muscle types play a crucial role in determining meat quality, particularly with regard to flavor. Therefore, it is essential to study the variations in chemical composition among different muscle types in lamb, as well as the mechanisms behind their formation, aiming to understand the flavor variation across the muscle types.Flank muscles showed significantly higher intramuscular fat content and muscle fiber diameter compared to triceps brachii and biceps femoris (BF), at the same time as displaying a significantly lower percentage of type I muscle fibers. Forty‐three differentially abundant volatile compounds (DAVC) were identified across five muscles, with the majority of DAVCs being more abundant in the BF. In total, 161 differentially abundant lipids were identified across five muscles, with triglycerides (TG), phosphatidylcholines (PC), phosphatidyl ethanolamines (PE) and phosphatidylmethanol (PMeOH) showing a strong correlation with DAVCs. A lipid‐gene regulatory network was established, encompassing 664 lipids and 11 107 genes, leading to the identification of pathways and genes that regulate the metabolism of PEs, PMeOH, PCs and TGs.The present study showed the significant variation in flavor compounds among the five edible muscles, as well as the potential reasons for their formation. The results potentially provide a theoretical foundation for improving the meat quality of lamb. © 2024 Society of Chemical Industry. Published by John Wiley & Sons Ltd [ABSTRACT FROM AUTHOR]

BACKGROUND RESULTS CONCLUSION Flavour, texture, and extended shelf life are key quality traits for blueberries. Studies have used trained panelists and texture analysers to evaluate frozen blueberries. However, more studies are needed to investigate consumer perception and acceptance of frozen blueberries' texture. This study used word association, hedonic scales, and rate‐all‐that‐apply to evaluate how consumers perceive the texture of frozen blueberries.Consumers were interested in the firmness of frozen blueberries, as well as crunchiness, softness, juiciness, and smoothness. They also identified the textural descriptors mushy, tough, chewy, squishy, and mealy. The participants separated the wild blueberries from the cultivated blueberries when evaluating their liking. Textural attributes were correlated with the consumers' overall liking (juicy, firm, crunchy, smooth positively and mushy, tough, squishy negatively).This study identified which textural attributes influence consumers' liking of frozen blueberries. Consumers preferred frozen blueberries that were firm, juicy and crunchy. © 2024 The Author(s). Journal of the Science of Food and Agriculture published by John Wiley & Sons Ltd on behalf of Society of Chemical Industry. [ABSTRACT FROM AUTHOR]

Combining large multi‐environment trial (MET) datasets to decide which genotypes to move forward in the breeding process can be challenging, especially when dealing with negatively correlated traits. The use of a selection index has long been identified as an effective strategy in these situations. However, the method has found limited application in turfgrass breeding. The objective of this study was to use MET data for St. Augustinegrass [Stenotaphrum secundatum (Walt.) Kuntze] breeding lines evaluated across the southern United States to compare genetic gains achieved with the additive additive genetic index (AI) versus the turf performance index (TPI) incorporating agronomic as well as consumer preference traits. The use of either selection index produced more positive genetic gains across traits than direct selection even in the presence of negative correlations. However, the higher genetic gains obtained with AI versus TPI indicate that the use of an index that weighs traits according to their importance is a better approach for selection. Moreover, under a more stringent selection intensity, none of the best lines identified with AI would have been selected with TPI emphasizing the importance of choosing selection criteria that provide a more nuanced ranking of lines. Additionally, higher heritability values and gains from selection were obtained for turfgrass quality under stress (drought and shade) than under normal conditions indicating that selection under stress environments might be more efficient. Most of the evaluated St. Augustinegrass lines outperformed the checks, further supporting the value of cross‐institutional breeding collaborations. [ABSTRACT FROM AUTHOR]

Tea, a culturally significant beverage, originated around 2700 B.C. in ancient Chinese civilization, with a profound understanding of its therapeutic properties. Herbal medicines from diverse plant sources have been esteemed for their phytochemical content. Today, tea's appeal spans the globe, with various processing techniques creating distinct tea varieties. This review article comprehensively explores tea and herbal teas, encompassing their origins, types, trade history, health benefits, chemical composition, and market and future dynamics. This review examines tea's evolution from ancient China to its global significance and analyzes the impact of tea trade routes on cultural exchanges and trade dynamics. The review covers conventional teas (black, green, and oolong), blended teas, and herbal teas. It primarily focuses on herbal beverages' chemical composition and active components derived from diverse plants and botanicals, highlighting their traditional uses and health‐promoting applications. The review provides valuable insights into the dynamic herbal tea market, growth, consumer preferences, industry trends, and future aspects of the herbal beverage. Additionally, it explores the proper classification and preparation of herbal drinks for maximum benefits, shedding light on tea manufacturing and preparation processes. This review is a valuable resource for tea enthusiasts, health‐conscious individuals, and industry stakeholders, offering profound insights into teas and their multifaceted allure. [ABSTRACT FROM AUTHOR]

The determination of optimal levels of green tea amount and brewing time would have a crucial role in the accumulation of desired aromatic volatile compounds to meet worldwide market demand. Aroma is the most important factor influencing tea consumers' choices along with taste, price, and brand. This study aims to determine how the brewing time and amount of green tea affect the aroma profile of green tea infusion. The effect of the amount of Turkish green tea (5–10 g) and brewing time (5–60 min) on aromatic volatile compounds was evaluated using solid‐phase microextraction (SPME) and gas chromatography–mass spectrometry (GC–MS) technique. The SPME/GC–MS analysis identified 57 components in the aroma profile of green tea infusions including 13 esters, 12 alkanes, 7 unknowns, 6 ketones, 3 alcohols, 2 terpenes, 2 terpenoids, 1 alkaloid, 1 phenolic compound, 1 lactone, 1 pyrazine, and 1 norisoprenoid. The green tea amount and brewing time had significant effects on the number of chemical compounds. A total of 42, 47, and 36 aromatic volatile compounds were determined by brewing 5, 7.5, and 10 g of green tea. The most abundant constituents in green tea infusions were phytone, 2‐decenal, lauric acid, unknown 1, methoxy‐1‐methylethyl pyrazine, α‐ionone, β‐ionone, and diethyl phthalate (DEP). With this study, the aroma structures of green tea infusion have been revealed for the first time depending on the brewing time and quantity. [ABSTRACT FROM AUTHOR]

Cannabis consumers' preference while selecting cannabis products, specifically dried flower, has been undergoing a drastic change as more consumers have begun considering the impact that flavor has on their purchasing intent of different cannabis species (including Indica, Sativa, and or hybrid varieties). As such, the objective of this study was to quantify consumers' sensory perceptions of cannabis strains currently on the market. The researchers used Natural Language Processing (NLP) and online North American cannabis retailers, cannabis user reviews, and other informative cannabis websites to identify 107 different descriptors. Cannabis consumers (n = 123) were asked to complete a free word sorting task on the 107 most frequently cited sensory descriptors identified using NLP, as well as identify which attributes they associated with high and low‐quality cannabis. The consumers sorted the descriptors into 10 different categories (fruit, berry/dried fruit, savory, floral, spices, spicy, potent, smoke, roasted, and confectionary). As the cannabis market continues to grow and mature in North America, this study presents a baseline of how consumers describe different cannabis varieties. [ABSTRACT FROM AUTHOR]

Immature fruit rind colour, a key factor influencing consumer choice, is an important external quality trait in cucumbers. The application of molecular marker‐assisted selection (MAS) can significantly improve the efficiency of the cucumber breeding process that focuses on fruit rind colours. In this study, we developed a dCAPS marker Csw_dCAPS co‐segregated with cucumber white immature fruit rind regulating gene w (Csaprr2) based on its 1‐bp 'G/‐' sequence insertion. Both validations of marker Csw_dCAPS among 59 cucumber commercial cultivars and 41 inbred lines showed that the Csw_dCAPS marker has 100% accuracy rates in identifying the green and white coloured immature fruit rinds controlling by alleles W and w. Application of Csw_dCAPS marker in cucumber lines XNS023‐1 and XNS023‐2 revealed that the white immature fruit rind in XNS023‐1 is also caused by the 1‐bp 'G/‐' insertion of gene w. We discussed the derivation of gene w in cucumber XNS023‐1 according to the genetic background differences between XNS023‐1 and XNS023‐2. Besides, this newly developed marker was also compared with the previously reported linkage marker SSR06791 to underscore the precision and reliability of Csw_dCAPS. Herein, we first reported and verified a dCAPS marker Csw_dCAPS that completely co‐segregated with the white immature fruit rind regulating gene w. We concluded that this high‐accuracy dCAPS marker can effectively facilitate the MAS breeding process of new cucumber cultivars characterized by white‐coloured immature fruits. [ABSTRACT FROM AUTHOR]

A brand name is a fundamental component of a brand's identity. This research introduces a novel linguistic tool for brand name creation: phonesthemes—sound and spelling letter clusters that are associated with one dominant meaning. For instance, sn, one of over 140 phonesthemes in English, consistently appears in words related to the nose or breathing (sneeze, sniff, snort). Six experiments reveal positive effects of phonesthemic non‐word brand names (e.g., Glif; gl‐; e.g., glow, glimmer; meaning "light") on consumer preference, attitude, purchase intent, and choice when the dominant meaning activated by the phonestheme is semantically congruent with the product category or product attribute (e.g., luminant car wax), due to enhanced processing fluency. Phonological (sound) and orthographic (spelling) priming are eliminated as alternative explanations for the phenomenon. This research advances psycholinguistic research in marketing and the emerging area of brand linguistics by broadening the focus beyond brand name phonology. [ABSTRACT FROM AUTHOR]

The assumption that consumers prefer better quality options over worse ones seems almost definitional. However, a variety of marketplace examples suggest that consumers sometimes choose content that is "so bad it's good," such as Tommy Wiseau's The Room or Rebecca Black's "Friday," over apparently better alternatives (e.g., those of mediocre quality). In 12 preregistered studies (N = 5393) across several content domains (e.g., jokes, talent show auditions), we provide the first controlled, empirical demonstration of consumer preferences for badness (i.e., choosing options because consumers expect them to be bad). We provide initial evidence that these preferences are rooted in expectations of entertainment value from the worst available option. Preferences for these options emerge more frequently when their deviations from quality standards are perceived as benign (i.e., inconsequential). Accordingly, such preferences are less prevalent when consumption is consequential, and involves utilitarian goals or monetary costs. We conclude by exploring the extent to which dimensions such as humor, absurdity, esthetic quality, and utilitarian value underlie so‐bad‐it's‐good perceptions, and highlight several open questions to spark future research. [ABSTRACT FROM AUTHOR]

Summary: In this study, a new process was proposed to make the yellow tomato puree more sustainable, avoiding any waste during production and including peels and seeds in it. In addition, as raw material tomatoes grown without irrigation and fertilisation procedures were used to increase the sustainability. With respect to a traditional puree, the whole‐fruit yellow tomato puree contained more β‐carotene and polyphenols, exhibiting greater antioxidant capacity, and showed greater consistency due to the high content of pectin in peels. Moreover, a higher content of glutamic acid, responsible for the umami taste, was detected particularly in products from GiaGiù ecotype. Sensory analysis assessed that whole‐fruit yellow tomato puree has good acceptability and consumers preferred it for the texture. In conclusion, the whole‐fruit yellow tomato puree is not only a sustainable product but can be also used as an excellent ingredient in food formulation with antioxidant properties. [ABSTRACT FROM AUTHOR]

Summary: Mead is an ancient alcoholic beverage that lacks a large market share in Canada. This study aimed to identify consumer perception of mead, which sensory properties lead to liking and disliking of mead, and how participants would consume mead in their everyday lives. A sub‐objective was to evaluate the use of a written scenario on consumers' liking and emotional response to mead. Alcoholic beverage consumers (n = 122) were recruited to evaluate six commercial mead samples. Initially, consumers completed a word association task about mead. Then, the participants were split into two groups; one group evaluated the samples after writing a consumption scenario, and the other without a scenario. The participants evaluated the samples using hedonic scales and check‐all‐that‐apply questions (sensory properties and emotional responses). Findings showed that mead was associated with historical references and honey, as well as different sensory properties and other alcoholic beverages (beer, wine, and cider). Consumers preferred meads with higher alcoholic content, and meads that they perceived to be sweet and have floral and apple flavours. The use of the written scenario increased hedonic scores for flavour, appearance, and overall liking, as well as their selection of positive emotions when evaluating the mead samples. This study identified consumers prefer meads that are sweet and have a higher alcohol content. [ABSTRACT FROM AUTHOR]

Summary: In today's global markets, the constant arrival of new products represents a challenge for the food industry to offer distinct choices to consumers, primarily due to the parallel sensory attributes and pricing structures of the available food options. Innovators must employ methodologies beyond traditional sensory analysis to ensure the product's success. Researchers must, therefore, explore the entire product experience to understand its influence on consumer behaviours. Food choices are multifaceted, influenced by various factors, including individual physiological and psychological characteristics and intrinsic and extrinsic product attributes. As a result, consumers' decisions are shaped by the multisensory information derived from products they encounter in supermarkets. This review aims to comprehensively examine the factors influencing consumer food choices, from initial product encounters to consumption. The review explores the impact of repetitive tasting on the consumer's attitudes and intentions towards novel products. Additionally, the review investigates which extrinsic attributes capture consumer attention in supermarket settings. It also delves into the effects of extrinsic product attributes on both explicit and implicit emotions and expectations raised about the sensory properties of the product and, ultimately, their purchasing behaviours. [ABSTRACT FROM AUTHOR]

Summary: This study investigated the effects of skin‐on and skin‐off processing methods on processing efficiency, product yield and meat quality of goat carcasses. A total of twenty‐seven goats (nine/treatment, 6 months old) were processed using three methods: (1) skin‐on for ethnic consumers, (2) skin‐off for traditional consumers and (3) skin‐off‐late (skin removal after chilling) for primarily traditional consumers, with an option for ethnic consumers with skin‐on. Processing times (slaughter, chilling, fabrication) and yields (chilling and fabrication) were compared. Meat quality and appearance were evaluated using sarcomere length, Warner‐Brazler shear force, collagen content and muscle colour. Skin‐on carcasses required significantly longer chilling times to reach the internal body temperature at ≤4.4 °C (9.5 h) compared to skin‐off carcasses (7 h), presumably due to the presence of the skin. Despite this, the total processing time from stunning to fabrication showed no significant difference across treatments, although the skin‐off‐late carcasses had longer fabrication times due to the skin removal step (P < 0.05). Dressing yield was lower in the skin‐off group, and fabrication yield was reduced in the skin‐off‐late carcasses (P < 0.05). Skin‐on and skin‐off‐late carcasses showed longer sarcomere lengths and lower Warner Bratzler shear forces than skin‐off carcasses (P < 0.05). Additionally, the skin‐on group had higher collagen content than the skin‐off group. Muscle L* values were higher in skin‐on and skin‐off‐late carcasses (P < 0.05), with no significant differences in a* and b* values across treatments. This research highlights the potential benefits of the skin‐off‐late method for goat farmers, processors and consumers, offering improved dressing yield, meat tenderness and visual appearance. The skin‐off‐late method also provides an alternative processing option that could satisfy both traditional and ethnic consumer preferences. [ABSTRACT FROM AUTHOR]

This review describes some processes for converting plantain pulp into flour and semolina and the influences that operating conditions can have on some of the technological characteristics (functional and pasting) of this flour. Some traditional African dishes that can be prepared with plantain flour are also presented. A literature review was conducted using a list of keywords and expressions on platforms such as Google, Google Scholar, and ResearchGate. The results show that work carried out to date has mainly focused on a few well known traditional bakery products such as bread, cakes, and biscuits. There has been relatively little research on transforming plantain pulp into flour as part of the preparation of traditional African dishes such as foutou or amala. This work has often been carried out in the laboratory, without any link to local artisanal processes or knowledge of consumer preferences. There is a need to standardize local culinary practices for processing plantain into flour or semolina. The data from this review opens the door for applied research into innovative technological procedures for processing plantain to add value to local dishes adapted to new urban lifestyles, to meet local consumer needs, and to reduce post‐harvest losses. © 2024 Society of Chemical Industry. [ABSTRACT FROM AUTHOR]

Due to significant health concerns, governments across the world have taken measures to regulate dietary trans fat, for example, through bans and ad‐valorem taxes. We assess the effectiveness of these two strategies and measure their ensuing welfare implications. We estimate a structural demand and supply model for the microwavable popcorn market using NielsenIQ Homescan data. Applying the recovered consumer preferences and marginal costs, we find a ban and a 35% tax result in similar levels of welfare loss and trans fat reduction. A 10% tax can still significantly reduce trans fat consumption (around 48%), while the associated consumer welfare loss is substantially smaller. [ABSTRACT FROM AUTHOR]

Background: As of 2019, high unmet contraceptive needs in low‐ and middle‐income countries result in nearly half of all pregnancies being unintended. Additional male contraceptive options could help, but gaps remain in assessing demand for them. As the development of novel male contraceptives progresses, addressing these gaps would help inform policy and scientific direction. Objectives: Measure consumer demand for novel male contraceptives and identify product attributes associated with men's preferences. Materials & methods: A cross‐sectional, probability‐based‐sample survey was conducted with 12,435 sexually active, fertile cisgender, heterosexual men aged 18–60 years, and 9,122 of their female partners in Bangladesh, Vietnam, Kenya, Nigeria, DR Congo, and Côte d'Ivoire from May 2021 to October 2022. The survey was also conducted in the United States among 3,243 of these men in April 2022. A follow‐up with 3,070 men in May 2023 assessed potential changes in demand after the Supreme Court's Dobbs v. Jackson Women's Health Organization decision. The surveys assessed contraceptive use, perceptions, and sociodemographic characteristics, and a discrete choice experiment evaluated preferences for 11 potential product attributes. Data from female partners in the six LMICs indicated their interest and trust in male partners' contraceptive use. Results: On average, 61% of men showed interest in trying novel male contraceptives in their first year of availability, ranging from 39% and 49% (pre‐ and post‐Dobbs) in the United States to 76% in Nigeria and Bangladesh. Form of administration and time of use drove men's product preferences. Female partners' interest and trust in male contraceptive use were high across geographies. Discussion: This study reveals strong latent demand for novel male contraceptives, highlighting the potential for novel male methods to meet unmet needs, and female partners' trust in men to use them. Conclusion: High demand for novel male contraceptives among men and their partners exists, supporting investment in their development. [ABSTRACT FROM AUTHOR]

In today's marketplace, products can feature both "green" and "non‐green" attributes and consumers, with the press of a button, can select their preferred operating mode (green vs. nongreen). In this research, we define such products as hybrid, arguing that their choice architecture design—specifically, the default operational mode—plays a pivotal role in influencing consumer evaluation and purchase behavior. In four experiments, we found that consumers view a hybrid product as more environmentally friendly when the green mode is the default setting and can be turned off (opt‐out), rather than when the green mode must be activated (opt‐in). Specifically, we show that, when efficiency (vs. effectiveness)—related attributes are valued, the opt‐out (vs. opt‐in) default policy enhances purchase behavior. Moreover, we find that this effect is mediated by green attribute centrality, in that consumers perceive the opt‐out (vs. opt‐in) default policy as more central. Finally, we find that the effect of default policy is stronger for consumers with an analytical, as opposed to a holistic, thinking style. This article contributes to both default policy and hybrid product literature and provides managerial implications for the design and promotion of hybrid products. [ABSTRACT FROM AUTHOR]

The United States (US) is the world's largest beef producer and the third‐largest exporter. Beef production is also an important component of Texas history and economy. However, the US beef industry faces several challenges, including declining domestic consumption and competition for export markets. A potential strategy to overcome these challenges is promoting US beef products in international markets. Mexico is one of the markets of importance as it is the third‐largest export destination for US beef. In this study, we explored the use of "US" country of origin and "Texas" geographic indication information for consumer advertising of beef in Mexico. It was posited that Texas's international reputation as a cattle‐producing region could be used to promote Texas beef products. Data for this study were collected in 2019 and 2020 using an online survey of 1021 Mexican food shoppers. The survey included a choice experiment with 12 hypothetical choice scenarios of beef steak with different product attributes and prices. The product attributes considered were place of origin, food safety level, and production practices. Mexican consumers were found to have a strong preference for domestic beef products. Moreover, Mexican consumers are willing to pay $1.16 and $1.18/lb for enhanced food safety and natural production practices. Consumers are also willing to pay $0.19/lb more for US–Texas beef than that of US beef. The results of this project provide valuable information for developing marketing strategies and promotion campaigns aiming to improve the competitiveness of US and Texas beef products in foreign markets [EconLit Citations: D12, Q17, Q18]. [ABSTRACT FROM AUTHOR]

Considering consumer channel preferences, our paper establishes a two‐echelon differential low‐carbon supply chain model and discusses the effects of member's cost‐sharing and fairness concerns on equilibrium results. From a static perspective, the results indicate that retailers' fairness concern behavior will lead to a decrease in pricing and participants' efforts while manufacturers cost‐sharing strategy will only enhance retailers' advertising efforts. From a dynamic perspective, products' greenness, long‐term benefits of manufacturers and retailers, and social welfare will gradually increase and eventually saturate over time. In most cases, manufacturer‐to‐retailer cost‐sharing is a win–win strategy that not only enhances the long‐term interests but also realizes the greening and upgrading of the supply chain. [ABSTRACT FROM AUTHOR]

To address omnichannel retailers' return challenges, considering consumers' brand and channel preferences. Four subgame models for retailers' Experience‐in‐Store‐and‐Buy‐Online (ESBO) return strategies in a double oligopoly market are developed. Using an optimization model and inverse induction method, equilibrium strategies under different conditions are determined. Finally, simulation analyzes parameter sensitivity and equilibrium strategies. Findings show that when consumers' brand preference is low, the (Y,Y) subgame is the unique equilibrium solution, but profits do not significantly increase and are always lower than the (N,N) subgame, leading to a Prisoner's Dilemma. With a clear brand preference, both retailers always obtain the maximum profit under the (Y,Y) subgame. In markets with a high proportion of omnichannel consumers and a large number of high‐cost‐to‐store consumers, the party implementing the ESBO strategy benefits more in a fiercely competitive market, while the profit situation of the party not implementing the ESBO strategy is less optimistic. [ABSTRACT FROM AUTHOR]

Firms that sell vertically differentiated products infrequently roll out multiple products at the same time. In fact, it is often a firm already selling a well‐established product that decides to expand up‐ or downwards when such an opportunity arises. A critical decision in this scenario is whether to introduce the new product under an existing brand. In this paper, we develop a game‐theoretic model in which firms expand their product line to cater to a different customer segment, choosing their branding strategy, new product quality, and prices. We find that the firm's optimal branding strategy depends on both the vertical direction of the expansion and the level of competition, and identify a novel interaction effect between these factors. In particular, firms engaged in direct competition employ branding as a commitment device to soften quality competition. When these firms extend their product line upwards, this creates a misalignment between firms' actions and consumer preferences. We also derive conditions under which firms, against conventional wisdom, choose to differentiate their products more when selling them under the same brand. Finally, we characterize the welfare effects of branding in this setting, and argue that our findings are consistent with observations from the car industry. [ABSTRACT FROM AUTHOR]

We analyze the performance of the championing and shaming inquiries by a Nongovernmental Organization in a signaling game played by a monopoly that sells a credence good to an uninformed consumer. Championing (shaming) means certifying (uncovering) a firm that sells a high (low) quality product. An inquiry alters the whole information structure of the signaling game. It provides redundant hard information in a separating equilibrium but it lowers the set of separating prices. We show that a high‐quality producer and the consumers welcome this inquiry in a pooling equilibrium as it enhances their expected payoffs. They prefer a championing over a shaming inquiry when the likelihood of a high‐quality producer is low. A championing inquiry may lower the consumer's expected payoff if it is run before the monopoly sets its price since the consumer may prefer paying a low pooling price for a credence good rather than a high price for a certified high‐quality good. [ABSTRACT FROM AUTHOR]

Electric vehicles (EVs) hold promise for curbing emissions and promoting sustainable urban development in India, aligning with Sustainable Development Goals (SDGs). However, their uptake remains below expectations. This study delves into factors influencing EV adoption, exploring socioeconomic determinants, technical specifications, cost considerations, and policy impacts. It also assesses the role of charging infrastructure accessibility, demographic disparities, and battery end‐of‐life perceptions. The research identifies key socio‐economic factors driving consumer choices and perceptions of EVs through a comprehensive survey and logistic regression analysis. The findings will guide policymakers and businesses in developing effective strategies to promote EV use, supporting SDGs related to sustainable cities, communities, and economic growth. The insights gained from this study can inspire private sector growth and innovation, leading to new business opportunities that benefit companies and consumers. This research represents a crucial milestone in advancing sustainable transportation solutions in India and creating a better future. [ABSTRACT FROM AUTHOR]

This study provides a comprehensive understanding of the factors influencing Italian consumers' choice of biodegradable and compostable packaging by using a hybrid framework that integrates the theory of planned behaviour with a discrete choice experiment. By analysing the interplay between internal and external factors and rational consumer evaluations, the research clarifies that consumers' choices can be explained by a combination of economic and psychological models, offering a more accurate representation of the driving forces behind consumer decisions. Applying latent class analysis, we identify consumer segments based on packaging preferences for packaged salad, knowledge of waste disposal rules and the psychological characteristics of a statistically representative sample of Italian consumers. The integration of a comprehensive behavioural model allows for the identification of psychological determinants that influence consumer behaviour, outlining detailed profiles of both early adopters and those most opposed to this technology. This research contributes to the literature on sustainable packaging and offers insights to marketers and policymakers for promoting the adoption of sustainable packaging. [ABSTRACT FROM AUTHOR]

Prior research has established that decision‐makers engage in a bolstering process by magnifying the value of a previously made choice in order to justify their choices. The current research examines the impact of bolstering on attribute importance weights and future choices. Experiments 1 and 2 demonstrate that after making a choice between a priori comparable options, consumers prefer attributes (e.g., sunlight in an apartment) that they associate with positive features of their chosen option (lot of sunlight) more than attributes they associate (a) with negative features of their chosen option or (b) with positive features of their nonchosen option. These postchoice associations and altered attribute importance weights drive subsequent preferences. In an incentive‐compatible study, Experiment 3 demonstrates that bolstering goes beyond choice justification and impacts subsequent choice. After an initial choice, participants choose new products that have positive features consistent with their original chosen option rather than products with positive features consistent with their original nonchosen option. This research contributes to the literature on preference construction by examining the impact of justification for one's previous choices on constructed attribute preferences and subsequent choices. [ABSTRACT FROM AUTHOR]

Microalgae presents an inducing potential as a primary raw material in crafting plant‐based seafood alternatives, revolutionizing the landscape of sustainable food production. These microscopic organisms display a rich nutritional profile, presenting an array of nutrients such as essential amino acids, polyunsaturated fatty acids, vitamins, and minerals comparable to those found in seafood. Their versatile nature allows for the replication of seafood flavors and textures, addressing the sensory aspects crucial to consumer acceptance of substitutes. Furthermore, microalgae cultivation requires minimal land and resources, making it an environmentally friendly and scalable option for meeting the increasing demand for sustainable protein sources. The biochemical diversity within microalgae species provides a wide spectrum of options for developing various seafood substitutes. Moreover, advancements in biotechnology and processing techniques continue to enhance the feasibility and palatability of these alternatives. Modern technologies, such as 3D printing, provide convenient and efficient technological options to reproduce the identical texture properties of seafood. As society gravitates toward eco‐conscious food choices, the exploration of microalgae as a core ingredient in plant‐based seafood alternatives aligns with the quest for ethical, environmentally sustainable, and nutritious food sources. This expanding field holds immense potential for reshaping the future of food by offering appealing, cruelty‐free alternatives while reducing dependence on traditional, unsustainable modes of seafood production. [ABSTRACT FROM AUTHOR]

Recent technological advancements have empowered nonhuman entities, such as virtual assistants and humanoid robots, to simulate human intelligence and behavior. This paper investigates how autonomous agents influence individuals' perceptions and behaviors toward others, particularly human employees. Our research reveals that the socio‐emotional capabilities of autonomous agents lead individuals to attribute a humanlike mind to these nonhuman entities. Perceiving a high level of humanlike mind in the nonhuman, autonomous agents affects perceptions of actual people through an assimilation process. Consequently, we observe “assimilation‐induced dehumanization”: the humanness judgment of actual people is assimilated toward the lower humanness judgment of autonomous agents, leading to various forms of mistreatment. We demonstrate that assimilation‐induced dehumanization is mitigated when autonomous agents possess capabilities incompatible with humans, leading to a contrast effect (Study 2), and when autonomous agents are perceived as having a high level of cognitive capability only, resulting in a lower level of mind perception of these agents (Study 3). Our findings hold across various types of autonomous agents (embodied: Studies 1–2 and disembodied: Studies 3–5), as well as in real and hypothetical consumer choices. [ABSTRACT FROM AUTHOR]

Background: In the development of eye and face protection standards against biological hazards, it is important to consider that the eye and face protectors may be used in the outdoor environment, where ultraviolet (UV) exposure from the sun is much higher than indoors. Workers affected include paramedics, ambulance officers and clinical testing personnel. Methods: Spectral transmittances (280–780 nm) were measured on eight face shields and one goggle of the types used in hospital and clinical environments, three overhead projector sheets and an occupational impact protective goggle. The UV and luminous transmittances were calculated according to the international and two national sunglass standards, and compared with the compliance requirements. Results: All the face shields and goggle lenses were made of variants of the same material. All the samples, including the overhead projector sheets, complied with the requirements of the sunglass standards (for normal conditions, in the case of the American standard). Conclusion: Since all the lenses complied with the sunglass standards for UV protection, and there appears to be uniformity in the choice of materials in this product type, there is no need to make provision, as is the case for occupational eye and face protection standards, for protectors that do not provide UV protection. This makes labelling and advice to end users from eyecare and safety professionals much simpler. [ABSTRACT FROM AUTHOR]

Tea is a recommended way of administration of prescribed cannabis plant products in Denmark. We aimed to investigate the cannabinoid and terpene doses contained in different teas. We analysed tetrahydrocannabinol (THC), tetrahydrocannabinolic acid (THCA), cannabidiol (CBD), cannabidiolic acid (CBDA), and terpene concentrations in three repeated preparations of each type of tea, and in plant material. In standard tea, concentrations of THC were [median (min‐max)] 9.5 (2.3–15), 19 (13–34), and 36 (26–57) μg/mL for products with a labelled content of 6.3%, 14%, and 22% total THC (THC + THCA), respectively. The CBD concentration in tea from a product labelled with 8% total CBD (CBD + CBDA) was 7.5 (1.9–10) μg/mL. Based on this, the recommended starting amount of 0.2 L of the different teas would contain between 0.46 and 11.3 mg THC, and 0.38 to 2.0 mg CBD. Adding creamer before, but not after boiling, increased the THC and CBD concentration 2.3–4.4 and 2.1‐fold, respectively. Terpenes were detected in plant material, but not in tea. The study elucidates THC and CBD doses in different teas, which may assist the clinician's choice of cannabis product. Moreover, it underscores the need for caution as administration as tea can result in exposure to different doses, even when the same cannabis product is used. [ABSTRACT FROM AUTHOR]

Recognizing that the waste of imperfect produce contributes to the global environmental crisis, the authors conduct three studies examining whether retailers can use anthropomorphizing marketing techniques to make irregular‐appearing produce more attractive and increase purchase intentions. Based on the exemplar model theory, Study 1 shows that when retailers place googly eyes on pictures of irregular‐appearing produce, consumers judge the product according to multiple exemplars as they do when they evaluate humans. The multiple esthetic cues cause them to perceive irregular produce as more attractive. Study 2 replicates Study 1 by using human names as the anthropomorphic cues, demonstrating that anthropomorphism can increase purchase intentions toward irregular‐appearing produce. Study 3 further shows that the anthropomorphism effects hold for irregular‐appearing produce from corporate farms and not from local farms. The differences occur because consumers expect corporate farms to conform to standardized esthetic norms but expect local farms to market irregular‐appearing produce. When expectations are aligned, anthropomorphism is more likely to cause consumers to diversify esthetic cues, but not when expectations are disassociated. The article concludes with suggestions for promotion strategies that use anthropomorphizing to change attitudes and increase purchase intentions toward irregular‐appearing produce. [ABSTRACT FROM AUTHOR]

The central questions answered in this research are, "For what, and when, do consumers prefer to spend loyalty points over money?" We use construal level theory (CLT) to theorize that loyalty (or reward) points are perceived abstractly while money is perceived concretely, and this impacts spending preferences. We find that consumers prefer to spend loyalty points (vs. money) on high desirability‐low feasibility (vs. low desirability‐high feasibility) consumption items. The same pattern also persists when the items that vary on desirability and feasibility are equivalently priced. Second, we show that the construal‐level matching phenomenon influences temporal decisions such that consumers prefer to spend points (vs. money) for items that are available later (vs. now). Third, the moderating effect of category type (experiential vs. material) is reported. Finally, we demonstrate two managerial applications that are reported in the Web Appendix. We show that managers may influence how consumers spend loyalty points (a) by altering the concreteness of the decision context, and (b) by manipulating the nature of loyalty points. [ABSTRACT FROM AUTHOR]

Gift decisions are challenging. Consumers need to gauge their recipients' preferences—a task that could be especially tough when the recipients are picky. In addition, gift decisions involve consideration of many gift attributes, such as whether the gifts also support worthy causes (i.e., socially responsible gifts). In this research, we examine how givers' decision to give socially responsible gifts is impacted by how picky the recipients are. Five studies provide convergent evidence that gift‐givers are less likely to choose socially responsible gifts for picky recipients because they are perceived as lower in interpersonal warmth. Supporting our theory, the effect attenuates for gift‐givers attend less to interpersonal warmth (i.e., high in social dominance orientation) and when cues indicating recipient warmth are salient. We conclude by discussing the contributions to the gift‐giving and consumer pickiness literature and the practical implications for marketers promoting socially responsible gifts. [ABSTRACT FROM AUTHOR]

Consumers are frequently exposed to uncomfortable sensory circumstances (e.g., hot weather and noise pollution), yet little research has examined how such discomfort might systematically shape preferences. Drawing from research on crossmodal associations, we propose and empirically support a discomfort‐driven crossmodal compensation effect in which consumers exposed to uncomfortable atmospheric sensations in one modality (e.g., loud noise) compensate through product choices across other modalities (e.g., choosing visually "quiet" products). Across five studies, we document the consequences of this phenomenon on actual (studies 1 and 2) and hypothetical (studies 3, 4, and 5) consumer choices and preferences. Further, we demonstrate that a desire to reduce sensory discomfort drives this crossmodal compensation effect, and the spillover only manifests when individuals are unable to adjust within the initially disturbed modality. Our research contributes to the literature on goal theory and crossmodal associations by demonstrating that discomfort experienced in one modality can systematically affect product preferences in other modalities. [ABSTRACT FROM AUTHOR]

Although consumers are commonly exposed to numerous choices and the opportunity to touch products when they shop, the literature remains unclear on how both factors simultaneously affect choice. With the growth of online shopping, touch literature has studied the effects of mere touch (i.e., nondiagnostic tactile contact) or vicarious touch (e.g., observing a hand in physical contact with a product or imagining touching a product) to demonstrate that these nondiagnostic haptic inputs can comparably influence consumer attitude, just like diagnostic touch. By investigating the moderating effects of different haptic inputs on choice overload, this research reveals certain conditions in which nondiagnostic haptic inputs operate differently than those of diagnostic touch. We find that both mere touch (Study 1) and vicarious touch (Study 2) help reduce choice overload effects by eliminating the effect of choice set size on choice uncertainty, which is typically observed in the no touch (i.e., control) condition. As haptic cues have been increasingly employed to aid the online shopping experience for consumers, we also find that the choice overload effect is eliminated when an autotelic haptic cue is presented but amplified when an instrumental haptic cue is provided (Study 3). Besides, this research demonstrates that, while the moderating effects of the nondiagnostic haptic inputs are driven by increased personal control, instrumental touch can amplify choice overload effects due to the increased choice difficulty when choosing from large (vs. small) choice sets. These findings help retailers know what type of haptic cues to apply or avoid, as consumers have already been overloaded with abundant choices when they shop online. [ABSTRACT FROM AUTHOR]

We consider dynamic competition between two platform‐based products that exhibit two‐sided network effects, such as game consoles and intelligent hardware. Firms compete in terms of pricing and Research & Development investment, which are driven by consumers' marginal utility of quality, indirect network effects, and the differentiation between consumers' preference for the products. We find that with a small marginal utility of consumers, the equilibrium investment of one firm increases first and decreases later with its product quality but is not obviously sensitive to the rival's. In contrast, with a large marginal utility, if the quality of the two products is comparable, the equilibrium investment increases substantially. However, if one product pulls ahead, the other firm will stop investing. Besides, we find that when the intrinsic value and the network value coexist, the market becomes more concentrated, even when consumers' marginal utility is small. The market concentration increases in both the consumers' marginal utility and the indirect network effect but decreases in the degree of differentiation between consumers' preference toward the two products. Interestingly, we show that differentiation plays an important role in shaping the market structure only when the network effect is weak. Counterintuitively, we show that the differentiation corrodes firms' total profits, which demonstrates that less fierce competition resulting from low substitution leads to a lower profit. Additionally, we reveal that dynamic interaction between quality and installed base motivates firms to improve from a low quality, the first‐mover advantage does not ensure market dominance. [ABSTRACT FROM AUTHOR]

This paper examines the interplay between the information strategy of an e‐commerce platform and the selling mode strategy of a manufacturer within a co‐opetitive supply chain, as well as the identification of the optimal supply chain strategy. We develop a supply chain model where a platform outsources production of its private label product to a manufacturer, who also sells its national brand product through the platform. The platform must decide whether to acquire consumer quality preference information at a cost and share it with the manufacturer, while the manufacturer needs to choose between the reselling mode or the agency selling mode for its national brand product. The two driving effects (competition‐intensification effect and mode differentiation effect) are identified. Our findings show that the platform will acquire and share information when the acquisition cost is sufficiently low, leading to the "competition‐intensification effect." Additionally, the manufacturer prefers the agency selling mode when cost‐quality efficiency is low, and the reselling mode otherwise, driven by the "mode differentiation effect." In cases where information sharing is absent, the manufacturer is more likely to choose the agency selling mode. Interestingly, when the cost‐quality efficiency of the manufacturer's product is moderate and the information acquisition cost is low, the "competition‐intensification effect" and the "mode differentiation effect" offset each other, resulting in the expansion of the region where the manufacturer chooses the reselling mode due to the platform's information‐sharing strategy. As a result, this enhances a cooperative relationship between the manufacturer and the platform. We also derive the optimal supply chain strategy, providing insights into both the manufacturer's selling mode and the platform's information strategies in online retailing. [ABSTRACT FROM AUTHOR]

This paper develops a game‐theoretic model that examines the entry decisions of two competing platform owners with differentiated research and development (R&D) efficiency and the response strategy of an original equipment manufacturer (OEM) in selecting which platform to cooperate with. The OEM and platform owners compete on quality and price in the face of consumers with heterogeneous preferences across the dimensions of the device and platform. We analyze the interaction between the entry decisions of platform owners and the OEM's response strategy within two cooperation models. In the charging model, we find that in the absence of entry, the OEM prefers the high‐efficiency platform. When only one platform owner enters, the OEM prefers the low‐efficiency platform. If the differentiated R&D efficiency and the device differentiation cost are large, both platform owners will choose to enter and the OEM will cooperate with the low‐efficiency platform. In the bundling model, when only one platform owner enters, only at a large cost of device differentiation will the OEM cooperate with the platform that enters the market to weaken market competition. In particular, when only the high‐efficiency platform enters, it is interesting that there exists a large cost of device differentiation that makes the high‐efficiency platform more favorable in the case when the OEM cooperates with the low‐efficiency platform. Our study provides practical insights into platform entry and OEM response. [ABSTRACT FROM AUTHOR]