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The purpose of this study was to explore why consumers wear and repair Patagonia brand apparel, thus extending the lifespan of the apparel beyond a typical period of consumption. Using a qualitative case study, we examined Patagonia's "Stories We Wear" blog posts from 2015 to 2017. Six emergent themes were identified as consumers' motivation to engage in sustainability practices of repairing and extending the use of Patagonia brand apparel. The findings indicate that the blog posts (a) supported brand attachment and (b) enhanced our understanding of consumer–object relations with apparel items. Recommendations for future research and businesses seeking to expand sustainability practices are provided. [ABSTRACT FROM AUTHOR]

The purpose of this study was to examine how multiple age identities-chronological, ideal, and feel ages-influence social comparison with media images, body satisfaction, and appearance self-discrepancy. Building on the possible selves theory that a closer approximation between chronological age and subjective ages-ideal age and feel age-occurs over time, a conceptual model was tested to identify individual variations of age identities and self-perceptions to body image across the life span. A convenience sample of 279 women between the ages of 30 and 80 years completed the survey at several women's philanthropic and social organizations. Findings indicated that ideal age, rather than chronological age and feel age, played a more important role in influencing participants' perceptions of body and social comparison as their age identities changed. The findings highlight the significance of multiple age identities in predicting social comparison behavior and body image among women across the life span. [ABSTRACT FROM AUTHOR]

Reasoned action theory is adapted to study the influence of body satisfaction and subjective norm (the role of others) on behavioral intention and behavior to change the body. Data are collected from 301 female undergraduate students. Causal model analyses are conducted by a maximum-likelihood estimation procedure using LISREL 8.72. Overall, fit of the model is highly adequate. Participants who have high body satisfaction scores are less likely to want to change their bodies. Participants who think that significant others (parents, siblings, and friends) want them to change their bodies and who are inclined to comply with those significant others are more likely to want to change their bodies. Participants with greater intention to change their bodies are more likely to try to change them. The results support reasoned action theory. [ABSTRACT FROM AUTHOR]

Innovation diffusion theory guided research on the process of online apparel shopping adoption (i.e., changes in online shopping adoption) among rural consumers. Rural consumers in 11 states completed surveys in 2000 ( n = 2,198) and in 2003 (n = 879). Variables measured in 2000 were used to predict online apparel purchasing in 2003; structural equation modeling was used for data analysis and yielded satisfactory fit. Results revealed strong support for innovation diffusion theory: Previous practice and characteristics of the decision-making unit ( education, income, innovativeness) affected belief structures. Although beliefs about online shopping measured in 2000 did not affect online apparel shopping adoption in 2000, they did affect online apparel shopping adoption in 2003, demonstrating the dynamic nature of innovation diffusion. Characteristics of the decision-making unit (education, income) indirectly affected online apparel shopping via their influence on previous practice, which was the strongest predictor of online apparel purchasing in 2000 and 2003. General beliefs about the Internet and beliefs about the compatibility of online shopping with respondents' lifestyles predicted online apparel shopping in 2003, whereas beliefs about the benefits and advantages of online shopping did not. [ABSTRACT FROM AUTHOR]

This study explored the utility of body-related behaviors, body attitudes, normative beliefs, and body mass index (BMI) in predicting perceptions of malleability and the utility of body attitude, subjective norms, perceptions of malleability, and BMI in predicting desires to change the body and attempts to change the body. Aquestionnaire was administered to undergraduates. Regression analyses suggested that female and male perceptions of malleability were predicted by attempts to change the body. Among females, body attitudes and normative beliefs about siblings and friends predicted perceptions of malleability. For both females andmales, adding perceptions of malleability to a regression model including body attitude and subjective norm increased the variance explained in desire and attempts to change the body. BMI did not predict perceptions of malleability, desire to change the body, or attempts to change the body. [ABSTRACT FROM AUTHOR]

This interpretive study explores how mothers and their adolescent daughters respond to and interact about the body malleable ideology, or cultural discourses that normalize thinness and promote the body as changeable. In-depth interviews were conducted with 20 mothers and their daughters. Grounded theory analysis revealed two responses to the body malleable ideology—the acceptance or rejection of the body as a malleable object. Participants expressed ambivalence about this ideology and related cultural discourses. Further, through their interactions, mothers and daughters both constructed and deconstructed the ideology of a malleable body. Three patterns of dyadic experience were identified: Pattern A, in which both the mother and daughter accepted the body malleable ideology, Pattern B, in which both the mother and daughter rejected the body malleable ideology, and Pattern C, in which the mother rejected and the daughter accepted the body malleable ideology. In taking an in-depth look at the cases of three dyads, we explore defining characteristics of these patterns. We also present a grounded theory model developed to illustrate relationships discovered in this study. [ABSTRACT FROM AUTHOR]

The theory of reasoned action and components of a theory of innovation adoption were integrated into a model of consumer adoption of the Internet for apparel shopping. The hypothesized model included psychological factors (beliefs and attitude), social factors (social support and social acceptance), and prior experience to explain intention to purchase apparel via the Internet. A questionnaire was mailed to a random national sample of households. All hypothesized variables were significant. Prior experience with the Internet had the strongest influence on intention to purchase apparel through the Internet. [ABSTRACT FROM AUTHOR]

This interpretive study focused on mothers' and their adolescent daughters' diet-related thoughts and behaviors and explored the possibility that daughters model their mothers' patterns. In-depth interviews were conducted with 20 mothers and their adolescent daughters. Grounded theory analysis revealed that mothers' diet-related experiences were complex, varying across the life span. Among daughters, three types of dieters emerged: nondieters; short-term, low-commitment dieters; and serious dieters. Both mothers and daughters distinguished between "going on a diet" and "watching what you eat." Mother and daughter dieting and watching patterns varied in terms of content, duration, and motive. Findings indicated that modeling effects alone cannot adequately explain diet-related patterns of mothers and their daughters. Intervening variables, such as a daughter's degree of identification with her mother or a mother's verbal reinforcement of a modeled attitude, may affect whether a child models a given maternal behavior. [ABSTRACT FROM AUTHOR]

Recent changes in women's business identities present an opportunity to explore the social meanings conveyed by, dress in a specific and changing context. Using a grounded theory approach, interview data from twenty-four business women were analyzed for recurrent themes. These women felt they could choose from a variety of dress images in order to express appropriate or socially acceptable meanings, including credibility and competence in business. A dynamic, mufti-dimensional model of the meanings comprising an "ideal" image for business women is proposed. These meanings include conservatism, fashion, masculinity,, femininity/sexuality, creativity, and conformity. The meanings are conceptualized as approximately opposing forces causing tensions, thus requiring conscious balancing by business women. Each meaning has are extreme which can endanger the credibility of the wearer. The balance of meanings is mediated by several contextual factors. [ABSTRACT FROM AUTHOR]