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Nowadays, housing and urban regeneration policies are becoming crucial to ensuring that the locations in any city are ‘top quality’ and distinctively attractive. This is also essential for the residential profile of the city and its region. Not only the character and functioning of the housing market, and the match between demand and supply, but also the quality of the built environment, the distinctive architecture, the urban layout and the state of environmental conditions in general are important in distinguishing one city-region from others. Diversified neighbourhoods and well-functioning housing markets can be attractive for people working in the creative knowledge economy. This implies that it may be necessary to develop tailored housing and urban renewal policies to ensure attractiveness.