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The development of renewable‐dominated power systems (RDPS) in the context of pursuing deep decarbonisation targets necessitates suitable exploitation of the peak shaving capacity (PSC) of central air conditioning loads (CACL) in multiple time scales. Based on the evaluation framework of CACL participating in the RDPS PSC and the CAC apparent temperature model and its operation mode, the CACL PSC evaluation model related to the resource allocation in multiple time scales is proposed. For the time scale of online dispatching, the capacity evaluation model for rapid CACL response to power system emergency peak shaving command and its continuous response potential is constructed. The method of optimising CACL PSC based on the load aggregator model is developed. For the intraday pre‐scheduling time scale, the evaluation model of CACL's remaining capacity after undertaking the peak shaving task and the ability to respond continuously to the peak shaving command is constructed. For the day‐ahead dispatching time scale, the PSC of CACL under different weather conditions, temperatures, holidays, and other typical scenarios is evaluated. Finally, case studies carried out on 14 central air‐conditioned buildings in Shanghai city comprehensively validate the effectiveness of the proposed CACL PSC evaluation model. [ABSTRACT FROM AUTHOR]

Brand anthropomorphism is one of the most widely used marketing strategies, and numerous studies have confirmed the positive effect of anthropomorphism on consumers' brand attitude. However, anthropomorphism does not always produce positive effects in particular conditions. This study focuses on the interaction effect of brand anthropomorphism and brand distinctiveness on brand attitude and tests the mediating effect of warmth and competence using the Stereotype Content Model. The results of two experiments show that brand anthropomorphism positively predicts consumers' brand attitude, and brand position (distinctiveness vs. popularity) moderates this relationship. Anthropomorphism may improve consumers' attitudes when the brand is positioned to be popular but has no effect on consumers' attitudes when the brand is positioned to be distinctive. Additionally, warmth (not competence) mediates the interaction effect of anthropomorphism and brand position on brand attitude. This study expands the extant knowledge on anthropomorphism and stereotypes in the field of consumption psychology and provides marketers with more rational strategies when applying anthropomorphism in marketing campaigns. [ABSTRACT FROM AUTHOR]

The investigation of the effects of demand flexibility on the pricing strategies and the profits of electricity retailers has recently emerged as a highly interesting research area. However, the state‐of‐the‐art, bi‐level optimisation modelling approach makes the unrealistic assumption that retailers treat wholesale market prices as exogenous, fixed parameters. This study proposes a tri‐level optimisation model, which drops this assumption and represents the wholesale market clearing process endogenously, thus capturing the realistic implications of a retailer's pricing strategies and the resulting demand response on the wholesale market prices. The scope of the examined case studies is three‐fold. First of all, they demonstrate the interactions between the retailer, the flexible consumers and the wholesale market and analyse the fundamental effects of the consumers' time‐shifting flexibility on the retailer's revenue from the consumers, its cost in the wholesale market and its overall profit. Furthermore, they analyse how these effects of demand flexibility depend on the retailer's relative size in the market and the strictness of the regulatory framework. Finally, they highlight the added value of the proposed tri‐level model by comparing its outcomes against the state‐of‐the‐art bi‐level modelling approach. [ABSTRACT FROM AUTHOR]

The envisaged decarbonisation of electricity systems has attracted significant interest around the role and value of energy storage systems (ESSs). In the deregulated electricity market, there is a need to investigate the complex impacts of ESSs, considering the potential exercise of market power by strategic players. This study aims at comprehensively analysing the impacts of both price‐taking and price‐making storage behaviours on energy market efficiency, corresponding to potential settings with small and large storage players, respectively. In order to achieve this and in contrast to previous papers, this work develops a multi‐period equilibrium programming market model to determine market equilibrium stemming from the interactions of independent strategic producers and ESSs, while capturing the time‐coupling operational constraints of ESSs as well as network constraints. The results of case studies on a test market capturing the general conditions of the GB electricity system demonstrate that the introduction of ESSs mitigates market power exercise and improves market efficiency, with this beneficial impact being higher when ESSs act as price takers. When the electricity network is congested, the location of ESSs also affects the market outcome, with their beneficial impact on market efficiency being higher when they are located in higher‐priced areas. [ABSTRACT FROM AUTHOR]