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The goal of this conceptual paper is to draw attention to the problems caused by the rapid growth of the global economy, coupled with high population growth and excessive exploitation of natural resources. It is necessary to be aware that the global economy will not be able to grow at the actual speed in the long term. A paradigm shift in production and consumption is therefore necessary to avoid the collapse of ecosystems and the concurrent reduction of stocks of natural resources. This is the reason why capitalism has to take a new direction towards a sustainable and naturally harmonized development model.