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With the emergence of the fourth industrial revolution, market globalization, and growing customer demands, companies are being forced to rethink their ways of doing business to remain competitive. Small and medium-sized enterprises (SMEs) in the manufacturing sector must also adapt to personalized customer demands. This context forces companies to migrate towards mass customization. The literature proposes several strategies for adapting to this new paradigm but does not offer an implementation sequence for successfully operationalizing mass customization within an SME. Based on a systematic review of the themes surrounding Industry 4.0 and mass customization in the literature, this article aims to highlight the different strategies and factors to be put in place to successfully implement mass customization. This research reveals the lack of a prioritization of factors that favour the operationalization of mass customization. Lastly, the literature does not detail the tools and their levels of maturity resulting from the factors to be implemented. This article highlights the gaps in the literature related to mass customization.

With the rise of technology, increasing competitiveness, market globalization and the fourth industrial revolution, companies are forced to rethink the way they do business to create or maintain a competitive advantage. Consumers, who are increasingly informed, demanding and concerned about sustainable development, are forcing companies to adapt to their needs to respond adequately to personalized demand. Small and medium-sized enterprises (SMEs) in the manufacturing sector must adjust to this new context. The move towards mass customization is one way of meeting customer requirements. However, no strategy for making this shift currently exists in the literature. The aim of this article is to present a strategy for operationalizing mass customization using modular tools. Action research is used to test the proposed strategy. The paper proposes 4 transformation axes to migrate towards mass customization: Modular product design, Modular process design, Technology use, Collaboration network. This article also highlights the need to tackle modular product design first to migrate to mass customization, by proposing a 3-stage strategy: modular product architecture, standardization of interfaces and definition of configuration rules. A case study is used to test the proposed strategy.

The emergence of new information technologies, market globalization, climate change, labor shortages, and changing consumer habits have led to dynamic demand and the need for customized mass production systems. This has forced companies, especially small- and medium-sized enterprises (SME), to rethink their product design, production, and marketing models to remain competitive by increasing their agility in the face of growing and changing demand. It becomes relevant to investigate how to move efficiently towards customized mass production in an Industry 4.0 (I4.0) environment. The objective of this research is to develop a strategy for implementing I4.0 in manufacturing SME, based on lean, agility, and intelligent modular product design. A literature review made it possible to target the following performance measures: reducing inventory, minimizing makespan, and reducing time to consumer (reaction time). A case study was conducted in an SME in the agri-food sector to validate the proposed strategy. Inventory levels were reduced by more than 70% and time was cut by almost 65%.

Small and medium enterprises (SME) face various challenges in order to remain competitive in a global market. Industry 4.0 (I4.0) is increasingly presented as the new paradigm for improving productivity, ensuring economic growth, and guaranteeing the sustainability of manufacturing companies. However, SMEs are ill equipped and lack resources to undertake this digital shift. This paper presents the digital shift process of an SME in a personalized mass production context. Our work provides a better understanding of the interaction between Lean and I4.0. It contributes to the development of Lean 4.0 implementation strategies that are better adapted to manufacturing SMEs in a personalized mass production context. We also demonstrate the usefulness of simulation as a decision-making assistance tool when implementing I4.0. A practical case is documented to fill a gap in the scientific literature identified by several researchers.