1. For tire makers, an expensive battle at the racetrack
- Author
-
Wrighton, Jo and Sapsford, Jathon
- Subjects
Bridgestone Corp. -- Market share ,Bridgestone Corp. -- Product information ,Bridgestone Corp. -- Marketing ,Compagnie Generale des Etablissement Michelin -- Market share ,Compagnie Generale des Etablissement Michelin -- Product information ,Compagnie Generale des Etablissement Michelin -- Marketing ,Tire industry -- Market share ,Tire industry -- Product information ,Tire industry -- Marketing ,Company market share ,Company marketing practices ,Product market share ,Product marketing strategy ,Banking, finance and accounting industries ,Business ,Business, international - Abstract
Both Compagnie Generale des Etablissement Michelin of France and Bridgestone Corp. of Japan keep closely guarded recipes that they are constantly improving for Formula One racing tires. Which tire company makes the fastest tires is a matter of great contention and prestige and translates into sales of regular tires.
- Published
- 2005