1. Community papers press ahead.
- Author
-
Fernandez, Tommy
- Subjects
NEWSPAPERS ,MASS media ,SERIAL publications ,READERSHIP ,PUBLICATIONS ,BUSINESS - Abstract
The major newspapers are still struggling from a three-year ad slump, but the community papers of Queens are enjoying a renaissance, thanks to the borough's population growth and its intense local pride. They're attracting readers by giving them stories that the major papers won't, and luring advertisers with a highly targeted audience. Queens boasts nearly 30 community papers published in English. At least a score of titles are targeted to the borough's burgeoning Asian, Eastern European and Latino neighborhoods. Queens papers are doing well because they offer advertisers, especially small businesses, the chance to reach out to a loyal, well-defined readership.
- Published
- 2004