Search

In order to control the widespread of deadly virus, government had to impose strict regulations among which the perception of customers regarding use of online cab services was impacted drastically. Travelers behavior about the transportation used for traveling and daily commute were influenced significantly. Therefore, this study explores the determinant that impacts a person's intention to use online cab services during the COVID-19 outbreak. The study is based on the Unified Technology of Acceptance and Use of Technology, to analyze the acceptance and intention to use a specific service. The responses gathered were through an online questionnaire survey from the online cab service apps users in Pakistan. The data gathered were analyzed by PLS-SEM version 3.0. The results exhibited that intention of customers to use online cab service apps at the time of outbreak is effect through Performance Expectancy, Effort Expectancy, Facilitating Conditions, Social Influence, Health Consciousness, and Risk Perception. In contrast, Personal Safety Practices does not influence the intention of customers to use online cab service apps at the time of the pandemic. The study adds to the present literature by utilizing the theory of reasoned action and less emphasized variables named personal safety practice, risk perception and health consciousness. This study provides implications for enterprises and businesses of the online cab service providers to assist in retaining customers and encouraging them to use their services at the time of the pandemic. [ABSTRACT FROM AUTHOR]