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Research Business resilience in micro, small and medium enterprises (MSMEs) is limited in number, especially resilience in facing disturbances in an era of uncertainty. The need for research on business resilience is even higher for SMEs in the fisheries sector in developing countries. MSME business resilience needs to be maintained and improved to get sustainability so that it continues contributing to the economy. The purpose of this study is to find the characteristics of the fisheries sector MSMEs in Takalar Regency which have high resilience to face disturbances in the era of uncertainty. The research location is in Takalar Regency, South Sulawesi, Indonesia, and carried out from August to October 2021. This study uses a descriptive analysis method supported by data from in-depth interviews and questionnaires filled out by 100 MSME entrepreneurs who have run fishing businesses for more than five years. The results of study show that high school graduates dominate the characteristics of MSMEs that have high resilience, the age of the business is more than five years, families dominate the MSME workforce, simple organizational structure, the sources of business capital are a diverse, productive response to disturbances dan have a good performance namely generating wealth that supports resilience and supports the sustainability of MSMEs

The purposes of this studiesare to analyze the implementation of partnership model in thesheep livestock with measure the level of profit and the value of the R/C ratio obtained in the interest-free partnership model of sheep livestock. Currently, sheep livestock are still doing their business in the traditional way, with limited funding. Many breeders use burdensome financing for themselves. Analysis of several models will get the most profitable model. Descriptive analysis aims to describe the implementation of the established partnership. Based on the results of the analysis, the implementation of the partnership model that was carried out was considered good, because there were requirements, an agreement between the two partners, and a clear mechanism for implementing the partnership model in the sheep livestock. However, there is no written agreement regarding the partnership because it only applies the principle of mutual trust. Sheep rearing techniques start from finding feed, providing feed, cleaning the cage, bathing the sheep, to shearing the sheep. While the difference between the three models applied is in the effect of the partnership on the use of drugs and marketing. Based on the results of the analysis of the benefits obtained in the three applied models, the SDK1 model shows a high total profit and a high R/C ratio. Overall, the business of fattening sheep without usury that is run in both SDK1, SDK2, and SDK3 has its own advantages and disadvantages.

The development of global demand for pulp and paper industry products both domestically and for export is still promising, including tissue paper products, packaging paper and so on. Another industry that is growing along with the growth of the paper industry is paper chemicals or additives used in the paper-making process. In business, data mining is used to find patterns and relationships in data to help make better business decisions. Data mining techniques using association rules such as market basket analysis can help find sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. From the research results, the most sold products at PT. AKL is Epostrong Final/CT/FG. Experiments with a minimum support value of 0.05 and a minimum confidence value of 0.05 obtained seven association rules that can be used as a reference to determine which products have the opportunity to increase sales because the resulting association rules are ideal with a lift ratio value > 1 so that they have the potential to be used. Based on the final association rules, with a support value of 1.4%, a confidence value of 100% and a lift ratio value of 3.227, it is obtained that if you buy a bustrong 20D and a bustrong 11G, you will buy calciperse. Thus, based on the association rules obtained, PT. AKL can maximize the utilization of data mining applications so that by promoting product combinations, it will increase more sales opportunities.

Thisresearchwas a qualitativedescriptive study thataimedtodeterminethestrategyfordeveloping a multipliedsheep farming model in Setu District, Bekasi Regency. The locationoftheresearchwasdeterminedtherebecausetheimplementationofthisresearchalsocarriedoutcomparisons in severalplaces in West Java, Central Java andEast Java. The data obtained were analyzedusing SWOT analysis. Basedonthe SWOT analysis, the main strategyrecommendedforthedevelopmentofthesheep farming modelisthe SO (Strengths-Opportunities) strategywiththeformulationofstrategiesincludingdeveloping a profit-sharingpartnershipsystemwithoutusuryanddevelopingthe internal capabilitiesoffarmersandutilizinglivestockintereststoincreasethescaleofsheep farming businesstobecomemoreadvancedandefficient. Establish a sheepbreederassociation in order tostreamlinethemarketingnetwork in order totakeadvantageofmarketdemandopportunitiesthathave not beenmetandoptimallyutilizeabundantagriculturalwaste. &nbsp

Small-medium enterprises (SMEs) generally have constraints on their performance efficiency and productivity. It affects the ability of SMEs to compete in the global market. Therefore, the mapping of SME conditions needs to be analyzed. This study aims to map the SME conditions and find out SME’s sustainability index. This study uses a multidimensional scaling method through ecological, social, economic, technological, and institutional dimensions. A case study was carried out at Banana Chips SMEs in Lampung Province. These SMEs are the mainstays of Lampung Province. The results show that the SME condition was divided into three categories: poor, good, and very good. The status of the sustainability of SMEs in each dimension was divided into two groups: the poor category for the technology dimension and the good category both for the ecological, social, economic, and institutional dimensions. The results of the mapping of SME’s sustainability index produced several improvement strategies for SMEs.

The purposes of this studiesare to analyze the implementation of partnership model in thesheep livestock with measure the level of profit and the value of the R/C ratio obtained in the interest-free partnership model of sheep livestock. Currently, sheep livestock are still doing their business in the traditional way, with limited funding. Many breeders use burdensome financing for themselves. Analysis of several models will get the most profitable model. Descriptive analysis aims to describe the implementation of the established partnership. Based on the results of the analysis, the implementation of the partnership model that was carried out was considered good, because there were requirements, an agreement between the two partners, and a clear mechanism for implementing the partnership model in the sheep livestock. However, there is no written agreement regarding the partnership because it only applies the principle of mutual trust. Sheep rearing techniques start from finding feed, providing feed, cleaning the cage, bathing the sheep, to shearing the sheep. While the difference between the three models applied is in the effect of the partnership on the use of drugs and marketing. Based on the results of the analysis of the benefits obtained in the three applied models, the SDK1 model shows a high total profit and a high R/C ratio. Overall, the business of fattening sheep without usury that is run in both SDK1, SDK2, and SDK3 has its own advantages and disadvantages. &nbsp

Becoming an entrepreneur is one of the opportunities for today's young generation, especially during a pandemic that causes them to lose their jobs. Efforts made by the government to facilitate the emergence of an entrepreneurial spirit are in the form of financial assistance and coaching needed by new entrepreneurs. This study observed three variables that can improve entrepreneurs' business performance: business models, marketing through social media, and product creativity. The three variables are distinguished by gender, membership in online communities, and period of being a food entrepreneur. The study results indicate differences between men and women in the business model and product creativity variables and their online food entrepreneurship community participation. However, there is no difference between men and women as community members on social media marketing.

This research aims to identify several business models of fresh milk agro-industry that are emerging in rural areas, as well as factors that influence agro-industry development, and establish a dairy agro-industry business model framework. The case study method used in this research consists of an agro-industry with business models and cooperatives. According to the finding of this research, there are seven supporting factors that influence the growth of the fresh milk agro-industry in rural areas, that are; (1) organizational structure, (2) fresh milk handling operations, (3) technology application for production activities, (4) training of employees and breeders, (5) product marketing strategies, (6) product quality and quality assurance, (7) company actor’s innovation. These seven factors can be determined using the weight ratio to assess the value of each factor that influences the development of the fresh milk agro-industry in rural areas, namely business management (0.2641), raw material handling (0.1510), and quality assurance (0.1347). The importance of the decision is a crucial factor in the development of the dairy agro-industry in rural areas. In rural areas, the fresh milk agro-industry business model is a cooperative form of business, as well as a business model that incorporates both private and cooperative business practices. The more varied the business models examined, the stronger the fresh milk agro-industrial business model system would be. Since they help small-scale milk farmers in rural areas market their products, regional milk cooperatives are still the best business model to use. Keywords: business model, BMC (Business Model Canvas), cross-case analysis, fresh milk agro-industry, multiple case study

This paper is based on the importance of knowledge sharing to create innovation in an organization to overcome the problem of PTPN competition with the private sector. The purpose of this study is to determine the relationship between knowledge sharing variables, which are tacit knowledge sharing and explicit knowledge sharing, on innovation variables, which are speed innovation and quality innovation. The data collection method used a questionnaire with a sample of 100 employees and data were analyzed using canonical correlation analysis. The results of the study showed that there was an influence on each variable. Explicit knowledge sharing had influence on the speed and quality of innovation and explicit knowledge sharing had influence on the speed and quality of innovation. Conclusions from this study were that both variables had a strong relationship, so companies can consider these variables in strategic planning.

Intentional contamination threats to food supply chain has increased. Risk management can be used to handle such threats. Risk management methods such as International Organization for Standardization (ISO) 22000, Hazard Analysis and Critical Control Points (HACCP) can only be applied for unintentional contamination threats. The objectives of this research was to develop a model of risk management for intentional contamination threat on pasteurized milk supply chain in Indonesia. A case study using Threat Assessment Critical Control Point (TACCP) was conducted in PT XYZ to apply the model. The results showed that the threats can be divided into food fraud risk and food defense risk. The threat to this pasteurized product from this company could be classified as low risk by applying actions, such as prevention, detection, and deterrence. Keywords : food defense, food fraud, intentional contamination, pasteurized milk

Micro, Small, and Medium Enterprises' (SMEs) development will strengthen domestic economic structure due to the workforce absorption and increase people's purchasing power, the level of demand, and investment growth. Although it has a very strategic role, developing SMEs is not simple. As time goes by, the trend of SMEs selling products online is increasing. Competition is getting tougher, and product innovation is increasingly diverse. Thus, to improve overall performance, SME players must compete to implement strategies. This research aimed to analyze the effect of supply chain management practices on competitive advantage and firm performance, communication, and information technology on supply chain management practices and competitive advantage, and competitive advantage on fir performance. The questionnaires were distributed online to processed food SMEs in Jakarta, using a simple random sampling technique. The samples collected were 244 respondents, and it was analyzed using Structural Equation Modeling (SEM). The results showed that supply chain management practices had a positive effect on competitive advantage. Communication and information technology had a positive effect on supply chain management practices and competitive advantage, and competitive advantage had a positive effect on firm performance. Keywords: competitive advantage, firm performance, ICT, Structural Equation Modeling, supply chain management practices

UMKM pada era ketidakpastian membutuhkan beberapa faktor untuk bertahan menghadapi gangguan yang terus-menerus terjadi, tidak terduga, dan makin kompleks. Pendekatan holistik yang menggunakan empat teori, yaitu teori sumber daya, teori entrepreneurial orientation, teori corporate entrepreneurship, dan teori entrepreneurship ecosystem dibutuhkan untuk memperkuat daya tahan UMKM. Penelitian ini bertujuan menemukan formulasi faktor yang membentuk daya tahan UMKM dan memilih bisnis UMKM yang memiliki daya tahan tinggi. Lokasi penelitian berada di Kabupaten Takalar, Sulawesi Selatan dan penelitian dilaksanakan pada bulan Agustus sampai dengan Oktober 2021. Data diperoleh dari kuesioner yang diisi oleh dua puluh orang pakar untuk menyusun ranking empat belas kriteria yang berasal dari empat teori yang mendasari penelitian. Analisis data dilakukan dengan menggunakan metode Eckenrode untuk memperoleh bobot setiap kriteria dan metode TOPSIS untuk menetapkan bisnis yang memiliki daya tahan tinggi. Hasil penelitian menunjukkan urutan bobot empat belas kriteria dari terbesar ke terkecil, yaitu sumber daya (0,111), pasar (0,108), perilaku inovatif (0,103), strategi (0,93), perilaku proaktif (0,093), pembiayaan (0,087), pengambilan risiko (0,075), kebijakan (0,073), agresivitas kompetitif (0,063), proses (0,061), supporting (0,054), struktur (0,036), budaya (0,028), dan perguruan tinggi (0,015). Urutan bobot kriteria tersebut ditetapkan sebagai formulasi faktor yang membentuk daya tahan UMKM. Bisnis UMKM yang memiliki daya tahan tinggi adalah rumput laut karena memiliki koefisien kedekatan tertinggi (0,815). Kesimpulan penelitian ini menyatakan bahwa formulasi faktor yang membentuk daya tahan UMKM secara berurut adalah sumber daya, pasar, perilaku inovatif, strategi, perilaku proaktif, pembiayaan, pengambilan risiko, kebijakan, agresivitas kompetitif, proses, supporting, struktur, budaya, dan perguruan tinggi. UMKM sektor perikanan yang memiliki daya tahan tinggi adalah UMKM yang berbisnis rumput laut. Title: The Resilience of Micro, Small and Medium Enterprises (MSMEs) of Takalar District Fisheries in the Era of UncertaintyFacing the era of uncertainty, MSMEs need several factors to survive due to unpredictable and complex disruption. A holistic approach that uses four theories, namely resource theory, entrepreneurial orientation theory, corporate entrepreneurship theory and entrepreneurship ecosystem theory is needed to strengthen the resilience of MSMEs. The research aims to find the formulation of factors forming the resilience of MSMEs as well as to choose the kind of MSMEs businesses that have strong resilience. The location of the research was in Takalar Regency, South Sulawesi. The research was carried out from August to October 2021. Data obtained from a questionnaire filled out by twenty experts and analyzed using the Eckenrode and TOPSIS method. Fourteen criteria derived from the four theories approach in this research were assessed by experts then calculating their weights according to Eckenrode method. The results show the order of the weights of fourteen criteria from largest to smallest as following: resources (0.111), market (0.108), innovative behavior (0.103), strategy (0.93), proactive behavior (0.093), financing (0.087), risk taking (0.075), policy (0.073), competitive aggressiveness (0.063), process (0.061), supporting (0.054), structure (0.036), culture (0.028) and higher education (0.015). The order of criterion weight is determined as factors formulation forming the resilience of MSMEs. The strongest resilience of MSMEs business is seaweed with the highest closeness coefficient (0.815). The conclusion of this study states that the formulation of factors that shape the resilience of MSMEs in sequence are resources, market, innovative behavior, strategy, proactive behavior, financing, risk taking, policy, competitive aggressiveness, process, supporting, structure, culture and higher education. MSMEs in the fisheries sector that have high resilience is MSMEs in the seaweed business.

Tugas bahasa indonesia mengenai penyuntingan kalimat serta pembuatan paragraf dengan kalimat efektif

Tugas analisis artikel mengenai gereja dan kemiskinan

In the globalization era, social media is widely used by small and medium enterprises (SMEs) to promote and market their products. However, there is still a limited objective of this study the effectiveness of social media in improving the business performance of SMEs. This study analyzes the effect of social media on knowledge creation, innovation, and performance in SMEs in Jabodetabek (Indonesia). This study combines online and offline methods to collect data from a sample of 384 SMEs. Data was analyzed SEM-PLS. The variables are social media, knowledge creation, innovation, and performance. The result is that social media does not havea direct impact on performance. However, social media has a significant influence on business performance, moderating knowledge creation, and innovation. Effectiveness of social media on improving business will the partner use for knowledge creation and innovation. Keywords: social media, knowledge creation, innovation, performance, SMEs

Innovation ecosystem mapping is a method to identify positions and roles of stakeholders. This research was an initial stage of research of building innovation ecosystem in higher education institution. Mapping of stakeholder’s roles was conducted by classifying stakeholder’s role based on framework of process innovation that include idea generation, research and development and commercialisation. This research used case study research design. Bogor Agricultural University ( IPB ) was choosen as object study because it contributed as the most active innovation producer during 2009-2016 period according to LIPI Indonesia Business Innovation Center. Data collection is done through interview and collecting related document such as S tandard O peration P rocedure (SOP). After conducting studies, there were 13 activities related to innovation process conducted by stakeholder s which determine the development performance of IPB innovation ecosystem . Based on overlapping analysis, there were similarit ies of role s in innovation management of IPB that werefacilitati ng research cooperation, incubati ng , patenting and disseminati ng innovation . Based on gap analysis , all of commercialisation process stage was not done yet by the stakeholder that include developing and examinating product concept, bussiness analysis, developing product. Keyword: ecosystem , higher educatio n, innovation , mapping role

Rumah Kedelai Grobogan (RKG) focuses on the production and dissemination of local soybean Grobogan varieties. One of its business units, Rumah Tempe, produces hygienic tempe from soybean Grobogan varieties. It has good prospect and is expected to be the driver of the development of RKG. The development of Rumah Tempe is expected to increase the use of the Grobogan varieties and improve RKG performance. This research aims to determine an appropriate strategy for Rumah Tempe. This research focuses on four stages: (1) identifying factors influencing Rumah Tempe’s business development, (2) determining and selecting criteria of business development , (3) determining alternatives for business development, (4) selecting the most preferred strategy for Rumah Tempe’s business development. Analytical Hierarchy Process (AHP) was conducted to prioritize the preferred strategy. The results show the criteria were weighted as follows: (1) New product development (0.1022), (2) Product quality (0.2747), (3) Continuity product availability (0.2938) and (4) Customer satisfaction (0.3293). Customer satisfaction is the most prioritized criteria in Rumah Tempe’s business development. Alternative strategy is clas s ified into four types: prospector strategy, defender strategy, analyzer strategy, and reactor strategy. The result of the assessment shows that defender strategy is the most preferred prioritized strategy for Rumah Tempe. Keywords: analytical hierarchy process (AHP), rumah kedelai grobogan (RKG), the miles and snow typology

Pengembangan e-commerce untuk pemasaran produk UKM (Usaha Kecil Menengah) telah banyak dilakukan di Indonesia. Beberapa e-commerce telah dikembangkan oleh Pemerintah namun masih belum mampu meningkatkan penjualan produk UKM di daerah. E-commerce Produk UKM harus mampu bersaing dengan e-commerce lain yang sudah berhasil di pasaran. Salah satu cara e-commerce produk UKM untuk meningkatkan daya saingnya adalah dengan mengetahui posisinya di lingkungan pasar online Indonesia. Hal tersebut dapat menjadikan e-commerce produk UKM semakin baik dalam menarik minat konsumen. Pengguna e-comerce dewasa ini tidak hanya memilih e-commerce dari fungsinya tetapi juga kualitas afektifnya. Kualitas afektif berarti e-commerce dapat memuaskan pengguna secara emosional. Tujuan dari penelitian ini adalah untuk mengetahui posisi e-commerce produk UKM berdasarkan pendekatan kualitas afektif e-commerce. Multidimensional Scaling (MDS) digunakan untuk memetakan posisi e-commerce produk UKM dalam persaingan e-commerce di Indonesia. Hasil ekstraksi Kansei Words menggunakan Term Frequency Inverse Document Frequency (TF-IDF) dan Principal Component Analysis (PCA) adalah dua kata kansei (canggih dan terjangkau). Kedua kata ini digunakan untuk analisis posisi sebagai dimensi peta perseptual. Berdasarkan peta perseptual, e-commerces produk UKM sudah canggih tetapi tidak cukup terjangkau.

Sustainable Sustainable agroindustry is an important concept that is often cited by academics and practitioners in the field. However, its definition and underlying constructs are rarely discussed. This paper provides a review and summary of different frameworks that are used to define and understand sustainable agroindustry. This review is summarized and synthesized into a single conceptual framework of a business model for shaping sustainable agro-industry. The main concepts to be discussed are agro-industry, business models, and sustainability. The expected outcome of this single conceptual framework is for agro-industry development by identifying key elements of strategic initiatives for further research. The business model can support the realization of sustainable agro-industry by taking into account three aspects of the indicator namely economic, social and environmental. These three indicators must be met in creating a business model by taking into account aspects of the business model that includes value creation, value delivery and value capture. A single conceptual framework of business models for sustainable agro-industry can be created if three aspects of the business model can meet the three main indicators for sustainable agro-industry.

Melinjo chips are commonly eaten by Indonesian people as a condiment when having the main course. Aceh is one of the well-known areas for producing melinjo chips which yield up to 60 tonnes melinjo seeds in 2017. This paper aims at identifying the current condition of the production of melinjo chips enterprises, quality of products, and production problems faced by melinjo chips SME in Aceh. This paper also proposes recommendations for technology adoption by SMEs. This research took place in Pidie Regency, Aceh Province. The participants were selected using purposive sampling. Production process steps were selecting raw materials, frying, peeling, pounding, and drying. Problems faced by the SMEs are the inconsistency of finished product quality, non-standardized production process, low level of GMP implementation and lack of adoption of new technology. The recommendations are to change the production equipment, apply GMP guidelines for food production, use SNI for grading, and form a cluster.

This article tries to find natural resources that can be developed into a business industry and able to improve the welfare of local communities. Taking place in South Aceh, this article examines superior commodities that can be used as business opportunities both by farmers, entrepreneurs and surrounding communities. The commodity discussed is nutmeg. In general, this article presents information on the use of nutmeg and its application in life, alludes to some of the problems faced by farmers, presents several nutmeg industries that are already in particular in South Aceh, informs nutmeg demand on international markets and the unique nutmeg (Myristica fragrans Houtt) geography and some nutmeg derivative products.

Aceh patchouli is the best patchouli which contains patchouli alcohol above 30%. The demand for Aceh patchouli is quite high and it has been exported to many countries such as United States, India, Singapore, France, and Spain. However, despite its high demand, the high capital required to cultivate the patchouli causes the farmers to have less enthusiasm about cultivating the patchouli. Recently, there is an alternative way to get the fund more efficiently compared to traditional funds like banking loans, called crowdfunding. This article aims to uncover the potential of crowdfunding as an alternative to financing patchouli production in Aceh and to describe the business process model of the crowdfunding investment system. A literature study shows that crowdfunding can be used as an alternative financing patchouli production in Aceh. System analysis using BPMN is able to illustrate the business process in a crowdfunding investment system for patchouli products. The interaction between stakeholders involved is briefly described in BPMN.

This study aims to determine and analyze the role of knowledge management in improving innovation and service quality, as well as analyzing the effect of innovation on service quality in the Drajatprawiranegara regional hospital in Serang Regency. In this study the analysis of data processing using Structural Equation Modeling - Partial Least Square (SEM-PLS). The results of the analysis (SEM-PLS) explain that there is an influence between knowledge management on innovation where the application of optimal knowledge management will increase innovation in the health service process. There is a significant indirect effect between knowledge management on service quality, but innovation influences service quality. Therefore human resource management in Drajat Prawiranegara hospital must be carried out comprehensively. Cooperation between fields of work, be it medical, doctor and non-medical workers must be optimal in facing challenges and demands from changing health services.

This paper discusses the knowledge creation process in one department, in a higher educational context, and the possible actions to take to improve the efficiency and effectiveness of the knowledge creation system in it. We conducted a case study at one department of a university that strives to improve its innovations, in terms of their quantity and quality.We used a soft system methodology to investigate the knowledge creation system in the chosen department. From the study, we conclude that the department can be considered as a learning organization, within which its staff continually create, acquire and transfer knowledge. This department has a learning environment which is conducive, concrete learning processes, and leadership that reinforces learning. In the context of producing agroindustry innovations, the knowledge creation system in this department is considered to be less effective since it frequently happens more at individual or small group levels. To improve its effectiveness, the management may facilitate the institutionalization of knowledge creation processes at every phase of the interactions between tacit and explicit knowledge.

Risk analysis in the palm oil suppy chain is essential to achieve the optimum efficiency and effectiveness of the supply chain flow. One of the most common types of risk found in the palm oil supply chain is operational risk. The objectives of the research were to model palm oil supply chain risk identification and to model its risk mitigation. Measurement of operational risk required in an effort to improve the performance of the palm oil supply chain, the method used in the assessment of this type of risk is Failure Mode and Effect Analysis-House of Risk (FMEA-HOR) through two stages of modelling, the analysis and evaluation stages used to know the risk event and risk agent known as HOR 1. Meanwhile the stages of risk mitigation measures applied to handle the potential risk types known as HOR 2. Based on the results of operational risk identification in the palm oil supply chain, 31 types of risk events and 20 risk agents were obtained. Furthermore, risk mitigation measures were based on the potential risk agents generated, converged into 8 risk proactive actions that are prioritized based on costs and resources effectiveness. The results of priorities proactive actions show that 1) maintenance’s labor training, 2) committing routine preventive and predictive maintenance, and 3) preparing alternate stand by equipment and machine units were necessary mitigation actions to be done.

Shrimp agro-industry is one of the food processing industries, which converts raw shrimp into high-value shrimp processed products. The production system used in shrimp agroindustry to respond market demand is a hybrid make to stock (MTS) and make to order (MTO). The decision to determine which products will be stored as supply sources and which products are made to fulfill orders is a critical decision that must be made on the MTS-MTO hybrid system. The concept of customer order decoupling point (CODP) is used to identify material flow points that connect a product with different consumers. This study aims to present a conceptual model in the MTS-MTO hibrid system based on customer order decoupling point (CODP) which is adjusted to product characteristics, production characteristics and market characteristics in the shrimp agroindustry. The results of the study are presented in a business process model template that describes the order of decisions for storing products or making products to fulfill orders and conceptual models in the form of diagrams named the CODP conceptual model on shrimp agroindustry.

One of the SMEs problems in Indonesia in this information technology era is the inability to control the market. SMEs can use the e-commerce website to improve their competitiveness. It can be used as a marketing tool for SMEs to promote their products and expands the SMEs markets especially for the agroindustry SMEs where located in district area that still rely on local markets to sell their product. Some SMEs e-commerce websites have been developed in Indonesia but can not significantly increased the sales of SMEs product. Furthemore, the design of it is only able to meet the consumer need in function and usability. The development of e-commerce design should pay attention in high affective quality. This is because the affective responses effect the user's perception of cognitive quality, usability and ease of use of e-commerce. This study is aimed to make e-commerce that can meet the affective needs of users. The result of Kansei words selection and extraction using TF-IDF are four design concepts of e-commerce website. The formulation of new SMEs e-commerce website design is resulted from the integration of four design concepts and four design elements. The "Natural-Formal" concept has the greatest value than other concepts after QTT-1 analysis. This concept can implemented as the new SMEs e-commerce website design.