1. Emotional products : interest of people towards emotional products and in which situation they would buy them
- Author
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Langelaan, S. and Langelaan, S.
- Abstract
People could have a positive attitude and purchase intention towards emotional products. If this is the case, emotional products result in positive consumer response. In earlier research it was found that it was possible to create emotional flower bouquets. The current research was set up to test whether people are interested in such emotional flower bouquets. It was assumed that people’s choice for an emotional or non-emotional bouquet was dependent on if you buy flowers for own use or for someone else as a gift. In the current research, the emotional flower bouquet evoked ‘happiness’, and the non-emotional bouquet was a ‘neutral’ bouquet. What people evaluated as a neutral, non-emotional, bouquet was found in a small pilot study. The results of the experiment showed that people were not interested in emotional bouquets over non-emotional bouquets. The choice for an emotional or non-emotional bouquet was also not dependent on the occasion of buying flowers. There were factors found that influenced these results. It was found that people liked the non-emotional bouquet over the emotional bouquet, so participants could have made their choice for a bouquet based on liking. Next to that, limitation of age distribution could have played an important role in the findings. The current research gives us insight about people’s interest and purchase intention towards emotional products. It is important to enlarge these knowledge about patterns of decision making, because it is useful in marketing practices and product development.
- Published
- 2018