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2 results on '"Thuy Nhung TRAN"'

1. Social Media, Political Propaganda and Herding: A Case Study of Vietnam in the Coronavirus Crisis

Author

Thuy Nhung TRAN

Subjects
social media, propaganda, coronavirus, herding, vietnam, Communication. Mass media, P87-96
Abstract

The new strain of coronavirus pneumonia (COVID-19) has brought serious psychosocial effects to people all over the world, especially in countries where outbreaks have occurred, where information is already overloaded, led to a crisis in people's economic behavior. The paper examines the role of social media as a platform for political propaganda and its effect on the psychology of the crowd. Social media users are expected to increase the effectiveness of the Government's propaganda in these social media and will also promote unified individual opinion following the herd's trends in society. The statistical sample of the study was conducted in Ho Chi Minh City, the largest city in Vietnam, with a population of more than 10 million people. The results describe that social media, directly or indirectly, through mediating variables of government orientation, underpins the trend of crowds in society. Moreover, using social media to social interaction does not directly affect personal concepts, but this variable can indirectly increase the tendency to search and imitate majority in society through the intermediate variables of the propaganda trends.

Published
2021
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2. Day of Week Effect on Financial Market: Evidence in Vietnam during Normal Period and COVID-19 Pandemic

Author

Thuy Nhung Tran

Subjects
General Medicine
Abstract

The article is focused on examining the existence of the day-of-the-week (DOW) effect on the Vietnamese stock market. This study uses the daily series of closed market indexes data from 2014 to 2021 and extends to a deep-dive review of the outbreak period of the COVID-19 pandemic. Furthermore, the regression model with dummy variables and parametric and non-parametric methods are employed to identify the existence of the DOW effect on stock market returns and volatility. The empirical results obtained from the above models have demonstrated that the day-of-the-week effect impacts stock returns shown in three out of four indices, especially on Mondays and Fridays. At the same time, no statistical evidence supports the presence of any significant daily patterns for either the COVID-19 outbreak phase or in the HNX30. Particularly, the highest return occurs on Monday, and the lowest volatility usually appears on Friday in all three HOSE Indexes. This study contributed further evidence for not only the presence of the day-of-the-effect patterns on the Vietnamese stock market but also path the ways to analyze the stock returns and variance of financial assets during the COVID-19 epidemic.

Published
2023

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