This article reports on the plan of Apple Computer Inc. to release a new version of the iMac consumer desktops in September 2004. Apple's online store stopped taking orders for iMacs in July. The company had hoped to have a next-generation iMac ready by the time its current inventory ran out but conceded its planning was less than perfect. Now Apple is looking at a September launch data for a revised iMac line, with no older models available between now and then. Apple's heading into the back-to-school buying season with no consumer-friendly desktop offering other than the eMac. According to Ross Rubin, director of industry analysis for market-research firm NPD Techworld, it's incumbent upon the company to have something for the students, faculty and staff during that season. Apple is trying to win market share in education, but it's going to be hard for them to do that without having product for students to purchase. Apple was already facing falling iMac sales. Tim Deal, an analyst for Technology Business Research, said that iMac and eMac sales have dropped from 17 percent to 33 percent each quarter in 2004. He further said that Apple needs to reinvigorate the iMac Line with features and price points. So what can Mac users expect in a new iMac? A new design seems likely, especially since Apple is adding G5 processors to the consumer desktops.