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The transformation of the organizational processes and institutions was analyzed in a context of the bird watching tourism (American Flamingo -Phoenicopterus ruber) and the establishment of the Biosphere Reserve Ria Lagartos (RBRL). A perspective of collective action was used, and quantitative and qualitative approach to analyze the effects that tourism generates in communities living within protected areas. The results reveal a weakening of local organizations to give priority to the institutionalization imposed by external actors has caused new problems with negative consequences for conservation. In Rio Lagartos there is a social base that can enable collaboration among social actors, but it requires collective action mechanisms that improve social organization and local institutions. [ABSTRACT FROM AUTHOR]