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Approaching the television of niche from a comparative point of view represents a new perspective, as, on a national level, this has not been done yet. There have not been identified sources which have approached the problems of these channels with a complex monitor grid. Although there are numerous works dealing with aspects proper to the domain of television, information regarding the television of niche is by far a few. In the present paper we will try to point out what are the peculiarities of these channels. In order to make an analysis of the regional televisions, it is important to identify and present the concepts and notions which define the specificity of this type of television. It is a fact that, at present, television in Europe is affected by the economy recession. The paper does not try to offer solutions or models adjusted to the present context, it endeavours to present a first analysis regarding the place of these channels on the audio visual market. [ABSTRACT FROM AUTHOR]