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Industry 4.0 is a term first introduced by the German government during the Hannover Messe fair in 2011 when it launched an initiative to support German industry in tackling future challenges. It refers to the 4th industrial revolution in which disruptive digital technologies, such as the Internet of Things (IoT), Internet of Everything (IoE), robotics, virtual reality (VR), and artificial intelligence (AI), are impacting industrial production. The new industrial paradigms of Industry 4.0 demand a socio-technical evolution of the human role in production systems, in which all working activities of the value chain will be performed with smart approaches. However, the automation of processes can have unpredictable effects. Nowadays, in a smart factory, the role of human operators is often only to control and supervise the automated processes. This new condition of workers brought forth a paradox: malfunctions or irregularities in the automated production process are rare but challenging. This article discusses the challenges and risks that the 4th industrial revolution is bringing to society. It introduces the concept of the Irony of Automation. This propounds that the more reliable an automated system, the less human operators have to do and, consequently, the less attention they pay to the system while it is operating. The authors go on to discuss the human-centered approach to automation, whose purpose is not necessarily to automate previously manual functions but, rather, to enhance user effectiveness and reduce errors.

This article introduces user experience research that has been carried out by evaluating a video-illustrated science fiction prototype with process control workers. Essentially, the prototype 'A remote operator's day in a future control center in 2025' was aimed at discovering opportunities for new interaction methods and ambient intelligence for the factories of the future. The theoretical objective was to carry out experience design research, which was based on explicit ambient user experience goals in the nominated industrial work context. This article describes the complete creative prototyping process, starting from the initial user research that included evaluations of current work practices, technological trend studies and co-design workshops, and concluding with user research that assessed the final design outcome, the science fiction prototype. The main contribution of the article is on the ambient user experience goals, the creation process of the video-illustrated science fiction prototype, and on the reflection of how the experience-driven prototype was evaluated in two research setups: as video sequences embedded in a Web survey, and as interviews carried out with expert process control workers. For the science fiction prototyping process, the contribution demonstrates how the method may employ video-illustration as a means for future-oriented user experience research, and how complementary user-centered methods may be used to validate the results.