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Abstract: Severe industrial pollution has largely hindered the sustainable development of China. Taking Shenzhen’s electroplating industry as a case, this article investigates the current status of the industry and proposes a specialized policy framework to push its environmental innovation. There is a relatively complete environmental management system in Shenzhen’s government, but it does not work well when dealing with the electroplating industry, mainly because it lacks regulation aiming at production technology, which is the underlying decisive factor of the environmental performance of the industry. So, we first develop an evaluation criterion, which incorporates a technological index about whether enterprises engage identified obsolete technologies. With this evaluation criterion, enterprises are classified into “advanced” and “obsolete”. Then, we propose specific policy suggestions for different types of enterprises, including command and control mixed with economic tools, voluntary agreements, establishing electroplating parks, and improving current management system. Finally, we assess the impact of the policy proposal and prove it to be conducive to the sustainable development of the industry and conclude it from a more general perspective. [ABSTRACT FROM AUTHOR]