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This article focuses on steps taken by New York City administration to curb smoking among Asians living in the city. The casual attitude depicted by these Asians towards the hazards of smoking are posing a challenge to public health workers as they struggle to get the message to Asian immigrants about one of the community's most pressing health issues: an unusually high smoking rate. The city has had some success building ties with Latino and West African communities to address issues like diabetes and infant mortality. But it's been stymied in breaking though cultural and language barriers to get the antismoking message to Asians, the fastest-growing group of immigrants in the city. INSET: Firm becomes smoke deflector.

The article reports developments in the health care industry in New York. Anti-smoking advocates are conducting campaigns to discourage smoking around children. Persons United Limiting Substandards and Errors in Health Care is forming a patient safety council that includes community members and health-care practitioners.

Presents an update on the anti-smoking campaigns in the U.S. as of July 2003. Impact of the Smoke-Free Air Act implemented in New York City, New York; Effect of inhaling tobacco smoke on the body; Result of a study conducted by the University of California on the effectivity of the smoking ban implemented in Helena, Montana.

Comments on the anti-smoking movements in New York City. Legality of tobacco; Struggle between public health concerns and individual rights; Prices of cigarettes.

Informs about the consent of Vango Media Inc. to allow anti-smoking ads on the taxicab roofs, following the threats of Taxi and Limousine Commission to withdraw its permit.

Reports that anti-smoking proponents have released a Gallup Organization poll that says few people would be less likely to eat out if smoking were banned in restaurants. Opposition of the measure to ban smoking in New York City by restaurateurs.

Reports on the proposals made by the City Council of New York City, New York regarding smoking restrictions in public places.

Presents news briefs related to advertising as of June 4, 2001. Advertising agencies that won awards during the British Design & Art Direction in London, England; Award given to Fox Sports' NBA campaign created by Cliff Freeman & Partners during the Addy Awards of the American Advertising Federation; Details on the anti-smoking campaign for New York City.