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Byline: Daniel Woolfson AB InBev has bought online beer subscription service BeerBods, bringing it under its Beer Hawk retail and distribution brand. It has also snapped up a number of [...]

AB InBev is overhauling its content strategy for Budweiser with the launch of its first branded YouTube channel to strengthen its association with football. The channel, created by Outside Line, [...]

The Football Association (FA) is looking to use a new sponsorship deal with Budweiser to promote the FA Cup globally, taking on internationally popular competitions such as the Premier League [...]

Byline: NATALIE ZMUDA Pepsico and Anheuser-Busch InBev's landmark media deal, which applied their joint procurement agreement to media buying, hasn't exactly been a success. But they're not calling it quits. [...]

According to the Financial Times, Belgium-based InBev, the world's largest brewer, is preparing a $46 billion takeover bid for Anheuser-Busch, the No. 1 U.S. brewer. The report said an offer [...]

InBev has shifted its pounds 25m global Beck's ad account into Lowe Worldwide, following a month-long pitch process. Lowe already handles InBev's Stella Artois ads. The decision brings to an [...]

InBev has added The Kitchen London to its sales promotion roster The agency will develop a multi-brand campaign intended to boost the company's position in the take-home [...]

InBev has appointed Engine's below-the-line agency Woo to work on the Beck's direct marketing account. The appointment follows a four-way pitch against Marketing Store, Biggart Donald and the Big Kick. [...]

Antony Savvas computer.weekly@rbi.co.uk Global brewer InBev has awarded BT Global Services a £122m, seven-year contract to manage its worldwide communications infrastructure. The brewer of Stella Artois, Beck's, Leffe, Hoegaarden and […]

The market was intoxicated by the heady prospect of a global brewing mega-deal this week, sending drinks shares rocketing. Heineken's announcement on Monday that it had firmly rebuffed an advance [...]

In a unique agreement, Anheuser-Busch InBev and PepsiCo announced they will jointly purchase goods and services in the United States for their U.S. operations, such as information technology hardware, office [...]

InBev is considering making a $46bn (23.2bn [pounds sterling]) bid for rival brewer Anheuser-Busch. The Belgian brewer, which makes Stella Artois, is arranging finance for a potential deal, according to [...]

Anheuser-Busch will 'have no choice' but to accept a bid from InBev if the rumours of a $65 per share offer are true, said City analysts. Rob Mann, analyst at [...]

[ILLUSTRATION OMITTED] InBev is looking to raise the off-trade profile of its Beck's Vier brand with an on-pack promotion aimed at impulse shoppers through independent retailers. The brewer will be [...]

This summer's Artois Championships is to be the last, as InBev and the Lawn Tennis Association (LTA) end their 30-year relationship. The split is said to have come following a [...]