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Drawing on recent research in the United Kingdom and the Canadian province of British Columbia, this article focuses on the politics of electoral reform: the strategic maneuvering by political elites to prevent and facilitate change. Through a comparative analysis of two highly majoritarian polities in which dominant executives have, since 1997, adopted contrasting reform trajectories, the article suggests that previous analyses of this topic have underemphasized the role of political agency and ideational change. In order to demonstrate this argument, the article develops and refines a process-based approach by embedding it within a framework that recognizes the interplay between context, agency, and structure. Not only does this approach deepen our understanding of executive veto points, majoritarian modification, and aversive constitutionalism, but it also sensitizes scholars to the role and power of political cultures and dominant ideologies. [ABSTRACT FROM AUTHOR]