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1. The follower's dilemma: innovation and imitation in the professional services industry

Author

Semadeni, Matthew and Anderson, Brian S.

Subjects
Imitation -- Research, Professional services -- Innovations, Business, Business, general
Abstract

Offering- and organization-level attributes that affect imitation of innovative products in the professional services industry are examined. Results indicate that the organization-level attributes of innovators increase imitation while offereing-level attributes lower imitation. The interaction between these attributes is also analyzed.

Published
2010

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