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This article elaborates the role of interpersonal communication in media effects. Based on an extensive literature review, two lines of arguments are illustrated: the antagonistic and the synergetic position. The literature provides theoretical and empirical support for both positions especially in the field of persuasive media input. To complete the view, two experiments with nonpersuasive media input are presented. The first experiment addresses the role of conversations in cognitive news effects. The synergetic position is supported: conversation leads to elaboration and more profound recall of media content. The second experiment deals mainly with emotional media effects in entertainment. No general impact of conversation on media effects was demonstrated. Nonetheless, the authors find evidence that conversations about the media engender a more critical and reserved stance toward the media content and protagonists. The article concludes with a discussion of the implications for further research into the field.

The paper aims at discussing the challenges and opportunities of laboratory experiments for communication studies. An experimental approach to research on TV news effects is presented. It focuses on interpersonal communication about a newscast and simulates the social context of media use and media effects. Based upon two research domains, (1) The role of interpersonal communication in media effects and (2) TV news reception, five hypotheses are derived which are tested in an innovative experimental design integrating survey and observation methods in a combination of media effects study and small group experiment. The influence of conversations on news memory and evaluation is assessed by treating conversations as independent variable in the experiment. In a video observation, the mechanisms of interpersonal communication about the media are identified. A moderating influence of conversations, specifically an enhanced news recall, is revealed. Additionally, the characteristics of the social processing of the media content can be described and applied as possible explanations for the effects of the experimental treatment. Consequently, the advantages of integrative research designs are explicated.