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The article is devoted to topical issues of labor motivation of employees of hotel enterprises, in particular, staff retention. While human capital is becoming a determining factor in the hotel enterprise performance and its competitive advantage, managers are increasingly thinking about how to retain qualified personnel and solve the problem of their turnover. The research hypothesis is based on the following questions: 1) What makes the head of the hotel enterprise resort to the staff retention mechanism? 2) What retention tools do Russian hotel companies use? 3) What kind of employees are modern hospitality employers looking to retain? 4) How do employees themselves perceive different methods of encouragement and what influences their decision to stay at the enterprise if it is possible to change jobs? To find answers to this question, the authors conducted a survey among employees of hotel enterprises of various skill levels and expert interviews of managers of hotel enterprises. The study made it possible to determine an effective mechanism for motivating and retaining personnel, the features of their perception and assessment by employees of enterprises, and problems of their effectiveness. As a result of the study, the authors developed a personalized matrix for selecting personnel retention mechanisms depending on their qualifications, place in the enterprise, salary received (compared to the average in the region for the position held) and personal characteristics that determine the incentive to work and choose the place of employment., Originally published in https://ruservices.rgutspubl.org/index.php/1/article/view/235

The article examines the essence of platform employment, its impact on the economy of the state and the quality of working life in terms of prospects for the development of the social sphere. The popularity and importance of platform employment as a segment of the platform economy is increasing. Online platforms are guided by the individual preferences and life circumstances of applicants when they provide a job. Therefore, online platforms determine the need for significant transformations at the state level. This type of employment mainly considers social aspects related to the creation of favorable working conditions and the development of human capital. The factors influencing the development of platform employment, as well as the opportunities that online services provide to employees are identified. Changes in the business paradigm and employment model in the Russian labor market are considered. The fundamentals of legislation regulating the work of persons providing services through using online platforms are given. The advantages and disadvantages of platform employment of the state economy and for employees are determined. The situation of platform employment in Russia is characterized, its growth points are indicated and problems requiring further research are identified. The impact of the COVID-19 pandemic and sanctions pressure on the development of platform employment has been studied, the main trends in the development of digital labor platforms in these conditions have been systematized. The conclusion is made about the relevance of the development of platform employment and the need to improve legislation regulating the issues of social protection and provision of platform workers., Originally published in https://ruservices.rgutspubl.org/index.php/1/article/view/247