Ustvarjalnost kot pogoj za rojstvo idej je v vseh pogledih zelo pomembna in odvisna od posameznika in družbe v kateri posameznik deluje. Pomembno je, da se zavedamo, da je investiranje v znanje investicija na dolgi rok in morda tudi rešitev. Inovacije so pomembna in nujna dejavnost podjetij katera želijo dosegati konkurenčne prednosti, slediti trendom tržišča, dosegati ustvarjalnosti v podjetju in racionalizirati tehnološke procese. Inovacije vplivajo na dejavnost podjetja, njegove zaposlene, njegovo okolje in na vse udeležence, ki so v ožjem ali širšem krogu, ne glede na to ali so inovacije velike ali pa gre samo za izboljšave. Ker je vinarstvo v Sloveniji vedno bolj v krizi in ker jo znova in znova pretresajo tako črna ekonomija kot vedno bolj neugodna zakonodaja tako doma kot v tujini je pomembnost inoviranja še toliko bolj pomemben faktor. Kot veliko oviro v procesih inoviranja in samem zagonu procesov od ustvarjanja ideje, razvoja invencije in do končne inovacije pa predstavljajo finančna sredstva, saj je za njih potrebno najeti posojila, ki pa predstavljajo velik zalogaj, saj so posojila draga ali pa nedosegljiva. Podjetje Radgonske gorice d.d. se zavedajo pomembnosti inoviranja in investiranja v znanje svojih kadrov, zato se nenehno ukvarjajo z reševanjem vprašanj, kako določeno stvar opraviti čim bolje in s čim manj naporov in stroškov. To razmišljanje je podjetje pripeljalo do točke odločitve, da investirajo v tehnološko inovacijo in nabavo stroja za obiranje grozdja, kateri je prinesel veliko pozitivnih učinkov, opisanih in predstavljenih v tej magistrski nalogi. Z uvedbo stroja je bil dosežen cilj in tudi s tem prvi pozitivni rezultati. Naj omenim, da je podjetje v nenehni rasti in rezultati se kažejo tako doma kot v tujini. Podjetje je prvič v svoji zgodovini doseglo velik rezultat, saj je postalo Vinar leta 2013 in okronalo dve Zlati radgonski penini z nazivom Šampion Slovenije 2013, na kar so v kolektivu izjemno ponosni. K temu rezultatu je zagotovo pripomoglo napredno razmišljanje vodstva, zavedanje o pomembnosti razmišljanja o inovacijah in dobro delo ter medsebojno razumevanje. Ugotavljam, da je inovacija pripomogla k dobrim poslovnim rezultatom in da s tem kažejo konkurenci, da so korak pred njo. Ključne besede: invencija, inovacija, inovacijski proces, zrelo podjetje, lastni kapital, tuji kapital, Radgonske gorice d.d., Zlata radgonska penina, GREGOIRE –G 132, Izvoz Creativity, as a condition for birth of ideas, is in all aspects very important and depends on the individual and the society, in which the individual functions. It is important, that we are aware, that investing in knowledge is investment in long run and possibly even the solution. Innovations are important and necessary activity of companies which want to achieve competitive advantages, follow the trends of market, achieve creativity in company and rationalize technological processes. Innovations affect activity of the company, its employees, its environment and all participants, who are in narrower or wider range, regardless of whether innovations are large or it is just an improvement. As the winemaking in Slovenia is increasingly in crisis and because it is again and again shocked by black economy and increasingly unfavorable legislation, both home and abroad, the innovating is even more important factor. As a major obstacle in the processes of innovation and the very start of processes of idea creation, development of invention to final innovation, represent financial resources, as it is necessary to acquire loans, which present a large task, as the loans are expensive or unavailable. Company Radgonske Gorice d.d. is aware of the importance of innovation and investing in the knowledge of its personnel, so they are continuously engaged in addressing the issues of how to perform certain task with as little effort and cost as possible. Such thinking has lead the company to the point of decision to invest in technological innovation and machine for harvesting, which has delivered many positive effects, as described in this master thesis. With the introduction of the machine a goal was achieved and thus the first positive results. I should mention that company is in constant growth and the results are shown both at home and abroad. Company has for the first time in its history achieved a great result, as it became the Winemaker of the year 2013 and crowned two golden sparkling wines with the tile Champion of Slovenia 2013, of which the employees are very proud of. To this outcome has definitely contributed advanced thinking of leadership, awareness of the importance of thinking about innovations, good work and mutual understanding. I learned, that innovation has contributed to good business results and that they are showing competition that they are one step ahead of them.