In the process of information transmission (concept verbalization) we deal mostly with the substance (contents), and then pay attention to the form. Recalling events from the remote past, often we cannot exactly reproduce specific heard or pronounced words, as well as the syntactic structures. We remember events, feelings, images; we recall the general contents of the discourse. The thought gets a specific language form only during the concept verbalization phase. With minimum time for pondering, depending on the language competence level, the grammar and syntactic shaping often occurs automatically with the use of famous models and stereotypes. This means that the language form adapts itself to the consciousness, and not vice versa., {"references":["Saussure F. de. Course of General Linguistics. Мoscow: Logos, 1998.","Richards I. A. The Philosophy of Retoric. London: Oxford University Press, 1936. 294 p.","Pesina S.A.. The invariant of an ambiguous word in the light of prototypical semantics // Orenburg State University Herald Appendix \"Humanities Studies\". – 2005. – № 2. – P. 57–63.","Pesina S.A.. Linguistic map of the world in a philosophical and linguistic understanding// News of RGPU in the name of A. I. Gertsena. General and humanities studies : scientific journal. – 2005. – № 5 (10). – P. 358–362.","Lebedev M.V. Stability of Linguistic Meaning / Мoscow : Editorial URSS, 1998.","Boikova I.B., The structure and functional possibilities of language / Mezhdunar. shkoly-seminara po kognitivnoi lingvistike. – Tambov: TGU, 2002. P. 19 – 28.","Grechko V.A. Theory of Linguistics /Course book. – Moscow : Vysshaya shk., 2003.","Humboldt W. Selected works on linguistics / Moscow : Progress, 2001.","Pesina, S.A. Language as a subject of inquiry of phemenologists and cognitive scientists / St. Petersburg: Herzen State Pedagogical University of Russia, 2010. P. 209-211.\n[10]\tPesina, S.A. Phenomenological reduction and semantic core of meaning /Voronezh State University. Philosophy series 2010. No. 2 (4). - P. 151 – 160.\n[11]\tPesina S.A.. Polysemy in cognitive aspect : monograph // St. Petersburg: Herzen State Pedagogical University of Russia, SPb., 2005.\n[12]\tPesina S.A.. Methods of determining the semantic core of the multivalued noun in modern English /// St. Petersburg: Herzen State Pedagogical University of Russia, 2005. Vol. 5 (11). – P. 51–59.\n[13]\tPesina S.A.. From the invariant of an ambiguous word to the lexical prototype// Questions of cognitive linguistics. – Tambov: Publisher TGU, 2006. №2. – P. 53-61.\n[14]\tPesina S.A.. Differentiation of speech and language in the light of the prototypical semantics // Tomsk State University, 2006. – № 291. – P. 177–182.\n[15]\tPesina S.A.. Prototypical approach to understanding the structure of the dictionary // Problems of history, philology, culture: – Moscow Magnitogorsk-Novosibirsk: MaGU, 2009. № 2(24). – P. 570-575.\n[16]\tHeidegger M. Was ist Denken? / М. Heidegger. – Tubingen : Pfullingen, 1961.\n[17]\tHeidegger M. Was ist Denken? / М. Heidegger. – Tubingen : Pfullingen, 1961.\n[18]\tPavilenis R. Of Sense and Identity / Problems of Philisophy. – 2006. – № 7. – P. 67–74.\n[19]\tPavilenis R. Speech understandind and philosophy of language // New in Foreign Linguistics. – 1986. – №. 17. – P. 380–388."]}