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Research has shown for decades that early childhood education contributes to long term increases in student achievement for all children, but what is motivating the current movement toward universal Pre-k? This study used a content analysis of five major print media sources to explore how the media is framing the public pre-K movement.We looked for the issues or constituencies that are pushing the movement and how the movement is being framed in the media and sold to the public. We framed our findings within Edelman’s theory of political spectacle, which attributes policy formation to the active and deliberate creation of dramatic spectacle by a power elite in order to sell policy to the public (Edelman, 1988). We found that a substantial number of examples of the use of rhetorical patterns and symbolic representations consistent with political spectacle in both political statements quoted in the media and media language. We conclude with a discussion of the disconnect between the political spectacle and current policy in universal pre-K. [ABSTRACT FROM AUTHOR]