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Electric vehicles (EVs) have been regarded as one of the most prominent green technologies, touted to help reduce global energy consumption and carbon emissions. China advocates the development of EVs to address the increasing challenges of climate change, urban air pollution and energy security, but consumers’ enthusiasm for adopting EVs remains low. In this paper, we present a concept model that hypothesizes Chinese cultural values as a key to understanding Chinese consumers’ intention to adopt EVs. Based on a nationwide online survey in China, this study explores Chinese consumers’ attitudes toward two types of EVs—battery electric vehicles and plug-in hybrid electric vehicles—by identifying the influence of the human–nature relationship, long-term orientation, face consciousness, and risk attitude, as well as the mediating effect of deontological ethical evaluation in decision-making. The results suggest that public policy and social marketing efforts should pay more attention to the role of cultural values when promoting environmentally sustainable technologies, and importantly, that the promotion efforts should differ for different cultural elements and products with different levels of innovativeness. [ABSTRACT FROM AUTHOR]

Abstract: Renewable energy is one of the possible solutions when addressing climate change. Today, large-scale renewable energy integration needs to include the experience to balance the discrepancy between electricity demand and supply. The electrification of transportation may have the potential to deal with this imbalance and to reduce its high dependence on oil production. For this reason, it is interesting to analyse the extent to which transport electrification can further the renewable energy integration. This paper quantifies this issue in Inner Mongolia, where the share of wind power in the electricity supply was 6.5% in 2009 and which has the plan to develop large-scale wind power. The results show that electric vehicles (EVs) have the ability to balance the electricity demand and supply and to further the wind power integration. In the best case, the energy system with EV can increase wind power integration by 8%. The application of EVs benefits from saving both energy system cost and fuel cost. However, the negative consequences of decreasing energy system efficiency and increasing the CO2 emission should be noted when applying the hydrogen fuel cell vehicle (HFCV). The results also indicate that developing renewable energy is crucial for transportation electrification. [Copyright &y& Elsevier]