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Your search keyword '"Melendo Rodríguez-Carmona, Laura"' showing total 2 results
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2 results on '"Melendo Rodríguez-Carmona, Laura"'

1. Keys to Usability in Retail E-Commerce: A Systematic Review of the Literature.

Author

Melendo Rodríguez-Carmona, Laura, Yustres Duro, Pilar, and Cuesta Valiño, Pedro

Subjects
*ELECTRONIC commerce, *ELECTRONIC commerce websites, *USER experience, *WEBSITE usability, *CUSTOMER experience, *WEB development, *RETAIL industry
Abstract

This study made a systematic review of the literature using the PICOC methodology. The results related to methods, tools, criteria, development and purchasing stages involved in the evaluation of website usability are described. It was demonstrated that usability and user experience studies in websites have become more popular in the last ten years. [ABSTRACT FROM AUTHOR]

Published
2024
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2. ESTUDIO COMPARATIVO DE LOS MÉTODOS DE COMPRA ONLINE EN ESPAÑA.

Author

YUSTRES DURO, PILAR and MELENDO RODRÍGUEZ-CARMONA, LAURA

Abstract

This article will analyse the different online shopping methods available to Spanish consumers, focusing on the purely online shopping method, show-rooming, ROPO, BOPIS and BORIS. This analysis will be followed by a comparison of which shopping methods are preferred by Spanish shoppers after the COVID-19 pandemic and the possible causes of this decision. [ABSTRACT FROM AUTHOR]

Published
2022
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