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The challenges of what to do in the contemporary communication, especially in the learning process associated with the university education, are unveiled with a complexity and deeper meaning that is precise approach with new perspectives, tools, strategic theories and methods. In this sense, and particularly in the academic field of the Communication, it would be appropriate the search for new focuses and theoretical models, including classic and recent ones, which evidence the art state of the knowledge and practice refer to as Communication theories, their models, and the research focuses. The present working paper propose re-interpret, re-discuss and re-articulate some theories and their central concepts, which give sense and action setting in the Communications studies with the purpose of verify its trans disciplinary, eclectic, transversal and heterodox character in the presence of others disciplines own theories in the Latin-American Communication thinking. [ABSTRACT FROM AUTHOR]

Recently appeared, media observatories are media supervision instances that overlook media activity. Even though little has been systematized about their activity, they are realities that grow in a slow but progressive manner. The present paper objective is to justify the reason for being of Latinamerican observatories, describe the context in which they are born and show how in their essence they house a true and legitimate service vocation. The manuscript aims to explain that media observatories appear in Latinamerica because of two reasons: first, someone has to oversee those who oversee, and secondly it may no be suitable any more that fact that those who keep an eye on may also commit mistakes. [ABSTRACT FROM AUTHOR]