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The article discusses the growth of muckraking, or investigative reporting, around the world, noting the creation of the professional association Global Investigative Journalism Network in response to the murder of journalist Georgiy Gongadze. It is said that digital technologies including the Internet, mobile phones, and high-definition video have enabled aspiring journalists. Journalists in developing nations have investigated stories such as the 2011-2012 Arab Spring protests in the Middle East, corruption in China, and government impropriety in Russia.

The article focuses on the launch of an experiment in citizen journalism, Nase adresa. It states that the project brought revolution in modern journalism of Russia. The projected was supported by the Czech financial group PPF Financial Services Inc. with millions of euros. It reports that the project included four local weeklies, five news websites, and a newsroom and training center in Prague.