Search

Your search keyword '"Melendo Rodríguez-Carmona, Laura"' showing total 1 results
Start Over Author "Melendo Rodríguez-Carmona, Laura" Search Limiters Peer Reviewed Topic omnichannel
1 results on '"Melendo Rodríguez-Carmona, Laura"'

1. ESTUDIO COMPARATIVO DE LOS MÉTODOS DE COMPRA ONLINE EN ESPAÑA.

Author

YUSTRES DURO, PILAR and MELENDO RODRÍGUEZ-CARMONA, LAURA

Abstract

This article will analyse the different online shopping methods available to Spanish consumers, focusing on the purely online shopping method, show-rooming, ROPO, BOPIS and BORIS. This analysis will be followed by a comparison of which shopping methods are preferred by Spanish shoppers after the COVID-19 pandemic and the possible causes of this decision. [ABSTRACT FROM AUTHOR]

Published
2022
Full Text
View/download PDF

Catalog

Books, media, physical & digital resources
See catalog results