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The article presents a humorous look at consumer services that meet the needs of niche markets. The author discusses the Alibi Agency, a company that provides services to cheating spouses, and other specialized service companies. The author proposes that he will create the "Assisted Thinking" service, which would be designed to help people keep pace with the massive amount of knowledge in the modern world.

This article discusses the prevalent use of euphemisms in modern American society. The author discusses why euphemisms are employed by society, and claims that in the 20th century, euphemisms have become a device for expressing almost anything. The author relates some commonly used euphemisms, and humorously proposes that a database of euphemisms, or a Semantic Engineering Index (SEI) be compiled.