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1. ESTUDIO COMPARATIVO DE LOS MÉTODOS DE COMPRA ONLINE EN ESPAÑA.

Author

YUSTRES DURO, PILAR and MELENDO RODRÍGUEZ-CARMONA, LAURA

Abstract

This article will analyse the different online shopping methods available to Spanish consumers, focusing on the purely online shopping method, show-rooming, ROPO, BOPIS and BORIS. This analysis will be followed by a comparison of which shopping methods are preferred by Spanish shoppers after the COVID-19 pandemic and the possible causes of this decision. [ABSTRACT FROM AUTHOR]

Published
2022
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